Bangkok--Jun 22--Siam Discovery Center
TopGolfTM Thailand, the Ultimate Golf Entertainment is the first in Asia and a third in the World With over 100 Million Baht in Investment at Piyarom Sports Club, Sukhumvit 101/1 Its Ready to Kick Off in July 2005
Modern Dynamic Golf Co., Ltd. introduces a new paradigm in Thailand’s golf industry, Investing over 100 million baht in licensing TopGolf TM from the United Kingdom, the ultimate golf entertainment combines advanced microchip technology and wireless network with different ways of playing golf. The launch of Asia’s first and the world’s third TopGolfTM will take place at Piyarom Sports Club, Sukhumvit 101/1 with the intention of fascinating golfers all around Asia and rejuvenating the golf industry revenue for Thailand in the future.
TopGolfTM first launched in Watford, England, in November 2000 and is developed by the I.D. Ball SystemTM, an innovative technology licensed by the British company, World Golf Systems (WGS). With an intelligent microchip embedded in the core of premium golf balls, a player’s ball will accurately report its distance, location and score instantly to personal bay monitors. The advanced I.D. Ball SystemTM will keep records of past plays and calculate handicaps after the third round.
TopGolfTM Thailand, occupies a prime location at Piyarom Sports Club and opens from 9 a.m. to midnight. Its state-of-art driving range consists of a three storeys, 60 bays and 210 yards. Each bay is equipped with an automatic sensor and a personal bay monitor to display scores. Two automatic ball dispensers located on the first and second floor enable players to dispense 20 ball rounds using their personal TopGolf Member Card, which can be topped up with credits at anytime. Upon hitting the ball into nine target greens, electronic readers report the distance, location and point scored back to the personal bay monitors instantly. Real time display and cumulative scores for all players are shown to help both golfers and non-golfers at all ages improve and enjoy their game of golf. Furthermore, TopGolfTM has six different challenging games TopGolfTM, TopBreakTM, TopPracticeTM, TopChipTM, TopShotTM and TopPressureTM — all offer a greater variety for players to challenge themselves or compete against their peers or in teams of four maximum in each bay.
In addition to its high-technology driving range, TopGolfTM is a complete entertainment and event complex with function facilities, VIP rooms, Taurus, a hip sports bar and restaurant, and Transview, a leading golf retail shop that provides quality brands and club repairing services. TopGolfTM is designed for consumers and corporate functions ranging from birthday parties to corporate events and product launches.
Apirak Chutrakul, President of Modern Dynamic Golf Co.,Ltd., reveals his own vision to operate the first TopGolfTM in Asia, “The company has licensed TopGolf TM from England with over 100 million baht in investment, aiming to become a new fascinating destination for golfers around Asia to experience this breakthrough technology and, at the same time, aiming to generate revenue for our country. He also adds, “Bringing this advanced technology to golfing will be a great step to develop Thailand’s golf industry since it will enable both professional golfers and amateurs to creatively, efficiently and systematically improve their skill while creating a fun and thrilling experience. With its latest technology combined with the ultimate golf entertainment, the company strongly believes that it will make a profit within three to four years and will expand both target group and franchise to other cities and Asian countries in the near future”.
The company has allocated over 30 million baht in marketing budget during the first six months to encourage target groups to try TopGolfTM. In mid-July TopGolf will introduce a launch under the concept of the first in Asia collaboration between Thailand and the United Kingdom followed by special promotions, events and public relations activities through mass media.
Furthermore, TopGolfTM is equipped with a CRM (Customer Relationship Management) system designed to allow the company to learn golfers’ behavior, their game pattern and time of visit. This system is an important tool for direct marketing, business and promotions, advertising and public relations initiatives.
TopGolfTM joins force with “Chang Beer”, “True Corporation” and “Heartland Golf Schools”
ThaiBeverage Marketing Co., Ltd., the producer and distributor of Chang Beer supports the nurturing and development of various kinds of sports, such as soccer, golf and boxing. By partnering with TopGolf, Chang further emphasizes its intention to be a supporter of sports and establish Thai products at an international level.
“True Corporation Plc.” states that forming an alliance with TopGolfTM reinforces their position as the leading provider of lifestyle enabler services or services that cater to the demands of the new generations. True will introduce innovative products at TopGolf to allow customers to enjoy entertainment, relaxation and productivity. True sets out to create services that support new generation lifestyle needs for fun and health. This reflects the company’s aim to introduce innovative services; after all, TopGolf is the first of kind in Thailand.
Pro Tony Meechai, professional golfer and director of Heartland Golf Schools, adds that TopGolfTM not only provides the international standard golf practice, but also introduces an advanced technology that allows an innovative way to learn golf. The accurate score evaluation capability at TopGolf is crucial for golf practice at Heartland Golf Schools to enhance players skill and efficiency.
“TopGolfTM, the latest revolution in golf playing, aims to be Asia’s newest ultimate golf entertainment complex for every family member to experience, be challenged and be thrilled”, concludes Apirak.
For more information, please contact,
Ted Thirapatana, Modern Dynamic Golf Co., Ltd. Tel. 0-2201-3019-20
PR Dept of Siam Discovery Center Tel. 0-2658-1000 # 234-239 End.