Bangkok--25 Nov--Tipco Foods
Tipco Foods (Thailand) Plc., explored the origin of and what directions Thailand’s top-rated mineral water brand will take to make its place among international markets.
Mrs. Anurat Tiamtan , President of Tipco Foods (Thailand) Plc., presented “Aura” is the brand of 100 mineral water which rises up as the 100% pure cold spring mineral water in Thailand. As the production with the high quality and technology adopted from international based, guaranteed by global-leading organizations, Aura was well known as the popular mineral water in local market and able to export to overseas markets more effectively.
“Mineral water products available in the market are generally categorized into three groups, namely, artificial mineral water, natural hot spring mineral water and natural cold spring mineral water. The first is artificially produced by adding minerals before being bottled while the second naturally springs up from the layers of rock under earth through thermal force but it is infused with sulfur dioxide. The last is naturally originated when rainfall filters into over 1,000 feet of strata and rises up as the 100% pure cold spring mineral water that is free of additions and sulfur dioxide. As it flows directly to nearby bottling plants and, you can lay assure that every bottle of Aura contains all the natural goodness and minerals beneficial to your health. Moreover, the ozonation-based hygiene system guarantees no chemical/scientific nor chlorine-elimination process and yields neutral pH value (pH7.5), which leaves no irritation to the digestive track and is therefore deemed as an ideal for drinking. We have been manufacturing and distributing “Aura” natural mineral water in Thailand since November 1995, with a study by the Department of Mineral Resources indicating that this source of natural mineral water will last for five decades.”
“It has been known to a very few that underneath the 800-metre-high mountain located at Mae Rim, Chiang Mai, and nestled in a bountiful array of pristine hills lies the origin of natural mineral water where pure and fresh mineral-packed water naturally rises up. This spot is deemed as the one and only source of natural cold spring mineral water in Thailand in which originated the “Aura” brand, the name that rings a bell though its origin is still mystified.
The cutting-edge bottling technology adopted from France-based Aura plants is second to none. Apart from positive responses from the local market, Aura mineral water is also well-established in international markets with flying colors from global-leading organizations including SGS, the Asia Middle East Bottled Water (ABWA), the National Testing Laboratories (NTL) in the United States and the Tokyo Food Sanitation Association in Japan. Moreover, Aura has been guaranteed its quality from many international standard, awards and certificates. With all these successes, it can be guaranteed that Thailand’s Aura mineral water is no inferior to other international brands,” said Mrs. Anurat.
Combining All Benefits into One
Aura mineral water is packed with a wide array of beneficial substances that help boost body functions and good health. Sodium and Magnesium enhance nervous and muscles systems whilst Potassium helps relieve muscle spasms and promote regular heartbeat rate. Calcium and Silica play a vital role in strengthening bones and teeth. Nitrate helps maintain blood circulation system and Sulfate encourages cell’s efficiency in absorbing minerals. Aura mineral water has been tested that it contains all good qualities that pose no harms to your health. Aura mineral water earns its good reputation in terms of high quality. Consumers can assure that they have suitable mineral for human body when they drink “Aura” especially having OSA. (From science published research, they found value of Silica. It is called Orthosilicic Acid (OSA). There is no life without Silica. Silica is a essential mineral for human body. Normally we found Silica in epidermis, vessel, bone hair & nail) Research’s findings suggests that Si may be beneficial for cortical bone formation. Those taking Si of > 40 mg per day has higher BMD than those consuming
40 mg per day. For Aura- size 500 ml. contains 26.7 mg/litre. Moving ahead from Thailand’s Top Brand to International Stage
Mrs. Anurat also said, “in light of our business’ continuous growth, we have revised marketing strategies for local and international markets. Our strategies will focus on educating consumers to see our uniqueness of our quality’s source- Only one cold spring water in Thailand and bottled at source and our benefits depicting freshness and pureness of Aura natural mineral water. Aura has been sterilized by ozonation. No any chemical and science process while brand communications will also be adapted as a tool to sustain existing customers and reach broader channels of new ones via the difference of Aura 100% Natural cold spring water compared to general mineral water brands and our “Aura” snow crystal formation with beautiful and highly symmetric hexagonal that proof a good natural source of water.
In 2010, Aura has sold more than 30 million liter or 45 million bottles. Currently, Aura is available in three sizes -0.5 litre, 1.5 litre and 6 litre. Total sales at the end of 2010 are expected to grow by 15% compared to the previous year and estimated growth 15-20% next year.