Bangkok--13 Mar--Grayling
New ‘More Than One’ Campaign launched with record 11 year warranty
Electrolux has celebrated 11consecutive years as market leader of front-loading washing machines and global leader in household appliances and appliances for professional use. To reinforce its pre-eminent industry position, the company recently launched its new “More Than One” campaign which features an 11-year warranty for motors and tubs.
Commenting on the new warranty offer,Khun Sutti Manokitjarunman, General Manager of Electrolux Thailand, revealed that the company had achieved the highest growth rate in the front-loading washing machine market in Thailand in seven years,resulting ina 40% market share.
“Last year Thailand faced many problems, including the worst flood the nation had experienced in50 years,” said Khun Sutti.
“Notwithstanding the challenging market conditions, the latest research from independent research company GFK to Dec 2011 showed that Electrolux was able to move through the year and still achieve an outstanding result. Electrolux’s ‘Vapour Action’ washer, launched last year to give spa-like treatment to clothes, has also been a great success helping Electrolux maintain its positionas market leader for position for the 11th consecutive year.”
“Electrolux is the first brand to offer an 11-year warranty for the front-loading washing machine’s motors and tubs. The ‘More Than One’ campaign offer is the longest warranty available in the market.”
“Our aim is to strengthen our customers’ trust in the endurance of our products. We know how strong our washing machines are, and we have backed our confidence with this outstanding offer which highlights our leadership and will increase the company’s growth again this year.”
Khun Sutti added that sales figures of other laundry products, such as tumble dryers and top-loading washing machines, had increased in 2011 to their highest level. This was also complemented by steady growth in other categories including air conditioners and kitchen appliances.
“This year, we will emphasize our leadership again by launching a number of new products. Leading these are Electrolux Silence Hood, the cooker hood innovation with the powerful suction, yet thelowest noise level in the market (46 decibel), and Brio Hob to help you save time. This Brio gas hob comes with high performance burner set for faster heat-up than ever. In addition, we are proudly present to our “Reallife Dishwasher”, the new type of cleaning which adapted to every need and harmonized for ‘real life’ with increased capacity and an unbeatable cleaning performance.
Furthermore, we have introduced Electrolux Condensing Dryer 8 kg, the first dryer that comes with the efficient inverter system certified throughout the world by Woolmark Gold Certificate as a reassuring symbol of a high quality mark proving the dryer gentleness in clothes care.”
“Other products drawing on Electrolux’s design excellence include small appliances such as the new Ergorapido Green 2 in 1, the cordless and rechargeable multi-purpose vacuum cleaner made of 70% recycled plastic. It is always within reach when it is time for a quick clean-up.This newly-designed vacuum cleaner features a pop out handheld unit with practical accessories for cleaning purposes above floor.Electrolux has also released the latest innovation in air-conditioners with classic European design, the Viva Grande. An inverter air-conditionerprovides the low noise operation together with instant coolness and the best energy-savings in the current market. It also offers the Duo Plasma System works together with the Active Plasma System, which keeps the home safe from harmful allergens.
“Electroluxhas showed its sensitivity to the needs of Thais by holding several charity campaigns to show support for those adversely affected by the great flood.These included hosting blood donation events during the time when blood supplies were severely limited, and distributing 500 survival bags and 100 packs of drinking water, together with uncooked rice and dried food to the Flood Relief Operation Centre at the ChaengWattana Government Complex. In addition, the company donated and installed 20 washing machines at Thammasat University Rangsit Campus’s evacuation centre. We also provided free-of-charge appliance check-ups and repairs for any Electrolux products damaged by the flood, and offered 50% reduction for spare parts fee.
This campaign was well received reaching a record of 5,000 customers and was able to relieve a great deal of difficulties flood victims had toendure.”
Electrolux also stepped up to support employee flood victims Khun Sutti said.
“Wegranted 5,000 baht to each affected employee and provided office space for temporary dormitory. Electrolux was probably the first company to establish a permanent fund entitled 3E (Extra Employee Enterprise) in order to help our people during this calamity as well as for the future. All types of natural disasters, accidents, and serious illness of the staff members and their families were also covered under this fund.”
“These campaigns express our earnest desire to help our customers, and our determination to be a part of the society and relieve any problems and difficulties. Taken together, it appears that many people noticed our response, both at a practical helpful level, as well as doing what we could to help society in general. This might be the reason why during the last month of last year, our sales rose 50% and this trend still continues to today. During crisis, consumers will choose the brand they trust most.” Khun Sutti said
Another highlight of 2011 was the company’s nomination as “Durable Household Products sector leader” from DJSI: Dow Jones Sustainability World Indexes. This is the fifth year in a row Electrolux has received an award from the index which ranks 2,500 global companies in terms of social and environmental development.
About Electrolux
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2010 Electrolux had sales of SEK 106 billion and 52,000 employees.
For more information go to www.electrolux.co.th, www.electrolux.com/electrolux-insiders, and www.facebook.com/thelittlewhitebook
For further information, please contact:
Grayling (Thailand)
Pimpailin Teeraleela and Nannapat Sukpreedee
Tel: 02-635-7151-2 Fax: 02-635-7155
Email:
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