Bangkok--15 Mar--Branded the Agency
UNIQLO is proud to present the Spring 2012 colored denim collection to break you out of your cold winter gear and into a kaleidoscope of UNIQLO spring colors. Fresh new colors kick off the season with brand new cast who embrace the UNIQLO philosophy Made For All including blogging prodigy and journalistic talent Tavi Gevinson.
This Spring UNIQLO will launch a trend setting denim collection full of bold and pastel colors including pink, orange, blue, pale green, grey, taupe and white for women around the world. What better woman to showcase the UNIQLO bold new denim colors than with a fearless cast, at the forefront of her chosen creative path, with journalism, modeling or design. Tavi Gevinson is the perfect illustration of powerful femininity in the world today and UNIQLO is proud to have her representing the Spring 2012 colorful denim campaign. UNIQLO chose Tavi as she represent and mirror strong similarities within the brands philosophy; strong mindedness, individuality, an inspirational unique outlook on life, and the importance of expressing the real you, whether that be through clothes or writing.
The new cast appeared in the latest UNIQLO campaign which launched in February recently. UNIQLO colored denim is available in 8 different colors and various silhouettes including the full length, cropped (1,290 baht) and shorts (990 baht) making it easy for women to showcase their true colors all season long. The product is now available at all 3 UNIQLO stores : CentralWorld, CentralPlaza Ladprao and CentralPlaza Grand Rama 9.
Grab your favorite color and show off your new Spring and Summer style!
About UNIQLO
UNIQLO is a subsidiary brand of Fast Retailing Co. (FR), a leading Japanese retail holding company that offers clothing under a number of brands, including Theory, g.u., Comptoir des Cotonniers and Princesse tam.tam. With sales of 820 billion yen in fiscal 2011, FR is one of the world’s top four apparel retailers. UNIQLO operates an integrated business model through which it designs, manufactures, markets and sells apparel, with an emphasis on high-quality casual wear under its Made for All philosophy. UNIQLO is Japan’s leading specialty retailer with more than 1000?stores worldwide, including operations in China, Hong Kong, Taiwan, South Korea, Singapore, Malaysia, the United Kingdom, France, Russia, the United States and Japan.
With a corporate statement committed to changing clothes, changing conventional wisdom and changing the world UNIQLO is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. UNIQLO's clothing is “Made for All,” transcending differences in age, gender, occupation and ethnicity. UNIQLO’s clothing is simple and essential yet universal, allowing people to combine items to create their own unique styles, in any way they choose. These concepts, combined with an uncompromising focus on quality and value, have guided UNIQLO’s actions since its establishment in 1984. For more information about UNIQLO and other FR brands, please visit www.uniqlo.com or www.fastretailing.com
Issued on behalf of UNIQLO (THAILAND) COMPANY LIMITED
For more information, please contact:
M.L. Chatramanee Kasemsri Nalinee Yospaiboon
Branded the Agency
Tel. 02-650-9090