Bangkok--15 Mar--Kanokrat and Friends
Dutch Mill Group injected over 150 million baht on product developmentWith the relaunch of Dutchie Bio…new package new formula guaranteed byThree leading research institutions with proven results in 7 days
Dutch Mill Co Ltd, Thailand’s largest marketer and producer of dairy products and Dutchie yoghurt with over 70% market shares of cup yoghurt has spent over 150 million baht to enhance the quality of Dutchie Bio, setting a new standard for cup yogurt market.
Ms.Supatcharamanee Srivali, Marketing Director of Dutch Mill Co., Ltd. revealed the reason behind the relaunch of Dutchie Bio yogurt that “even it is a common knowledge that yoghurt benefit health not only excretion but also all health aspects resulting from the live microorganisms called probiotics that helps the excretory system to work properly, there are still many people, particularly women who suffered from digestive and excretory system problem due to their consumption behavior and hectic lifestyle. This problem should not be overlooked as it caused body toxic, dull skin and lead to other diseases. As Dutchie is the leader in the yoghurt market, we are determined to create a new formula for Dutchie Bio with B Lactis which has been proven to improve the excretory system in 7 days.
The company has joined with three leading research institutions for over 2 years to conduct a first time research on Thai consumers and has reached a conclusion that B Lactis microorganism in the new Dutchie Bio formula from Denmark could tolerate acid in the stomach and intestine than other regular yoghurt. By consuming one cup of Dutchie Bio yoghurt for 7 days, the excretory system would improve by 50%.
The relaunch of “Dutchie Bio new standard… changing you within 7 days” is a revolution for Thailand’s cup yoghurt industry, abandoning the old standard that has to wait for the end result in 14 days to only 7 days to gain an improved excretory system. It also ensure Thai consumers that quality yoghurt must be proven by leading Thai research institutions. It has chosen “Ploy Shermann Boonyasak” to be its presenter to expand its customer-based to working women.
Dutchie Bio has allocated budget to conduct marketing activities to relaunch “Dutchie Bio new standard.. changing you in 7 days” by emphasizing on a 360 degree pro-active strategy to build mass consumer awareness through television, radio, BTS media, shops and roadshows. The campaign targets working women to consume yoghurt for better excretory system, leading to better health, body and skin. This is also expected to help boost the overall yoghurt market.” said …..
Dutchie Bio Yoghurt offers five flavours including blueberry, strawberry, coconut jelly and prune in 110 grams cup price at 12 baht, available in all department stores and convenience stores nationwide. For more information, contact 0-2881-2222
For more information please contact : Kanokrat and Friends Co,.Ltd (PR Consultancy firm )
Tel 02-2842662 Fax: 0-2284-2291-2 www.kanokratpr.com
Ms.Kanokrat Viranuvatti E-mail:
[email protected] ,