Bangkok--28 Mar--Midea Electric Trading
?Midea? announces that it will double the sales of its air conditioners and household electrical appliances in Asian market during this year after it has been so well acclaimed in Asian market that it became top 6 white goods in Asia at the end of 2011. This is a result of its product quality of European standard, attractive designs, reasonable prices, and distribution networks in over 150 countries worldwide. Midea reveals that this year it still holds on to the concept of ?Midea saves energy more than you have thought.? All Midea reasonably-priced air conditioners are guaranteed to save energy and offer cool air with their EER value which is higher than the energy saving standard number 5. Moreover, over 40,000 Midea R series wall-type plasma air conditioners and the popular ceiling cassette type as well as the ceiling and floor type will be launched to win the market share in Thailand this year.
Mr. Somchai Pisitjing, President of Midea Electric Trading (Thailand) Co., Ltd., the importer and distributor of ?Midea? air conditioners, reveals that Midea is top 6 popular brands of household electrical appliances in Asia. According to the market research conducted in Asian countries at the end of 2011 by Haymarket Media Co., Ltd., a famous market researching company, Midea is the large conglomerate producing air conditioner and household appliances which is so prominent brand that it is ranked 6th in Asian countries. Moreover, Midea?s distribution network covers over 150 countries in Asia, Europe, America, etc.
At present, the competition in Asian markets of electrical appliance, especially in air conditioner product category, is affected by increasing energy prices and the trend of choosing air conditioner in accordance with the standard of living rises of the Asian people. Therefore, air conditioners with complete functions, energy efficiency system, and plasma system are really popular. Realizing these demands of the Asian people, Midea focuses on developing air conditioners and electrical appliances with complete functions under the concept of ?Midea saves energy more than you have thought.? Midea?s over 200,000 staffs worldwide contribute to the total revenue of over 17 billion dollars in 2010. Moreover, its network distributors in over 150 countries --in Asia, Europe, America, etc.-- contribute to more than 12 million air conditioners every year through our wide distribution network.
In 2012, Midea aims to double its sales of air conditioners and household electrical appliances in Asian markets. In addition, new wall-type air conditioners -- with plasma system with complete energy saving and cooling functions -- called ?R Series? of 9,000-24,000 BTU have been developed and imported to Thailand. All models of Midea air conditioners are made of A-grade quality materials of European standard. Especially compressors, only those made in the USA and Japan with European CE standard are used. However, their price is 20-30% lower than those popular brands. The popular ceiling cassette-type of 12,000-24,000 BTU air conditioners are also made of European standard quality materials. However, they are cost-saving: their price is up to 40% lower than that of popular brands. Their selling point is their durability and all-direction cool air spread by 8-direction air dispersing panel making rooms cool thoroughly at 360 degrees. Additionally, more air conditioners of ceiling and floor type of 12,000-24,000 BTU will be imported to distribute in Thailand because they are well acclaimed by Thai customers in all market segments. Since they were imported at the end of 2011, they have been popular among dealers, projects of big hospitals and high-rise real estate, private company offices, and retail customers. The company?s air conditioner sales target in Thailand is over 40,000 units. It will focus on its over 200 dealers nationwide ? which are going to increase to over 250, or by 50%. Each dealer will get 5-10% special discount for 10,000 units of air conditioners ordered during this summer. Projects sales target is 30%, and electrical appliance plaza markets sales target is 20%.
Mr. Somchai added that this year the company still sticks to the concept: ?Midea saves energy more than you have thought.? According to this concept, all models of its air conditioners are guaranteed to save energy with EER value of up to 12 BTU/h/w, which is higher than only 11.6 BTU/h/w set by the energy saving standard number 5. Moreover, Midea air conditioners are well equipped with 2 layers of coils to get rid of the heat, which are not available in any other brands. Therefore, they save more energy. Midea 12,000 BTU air conditioners consume only 4.8 amps, whereas other brands consumes up to 5 amps. In addition, MIDEA air conditioners offer really cool air with Slit Fin, which makes room cool quickly and save energy by over 40-50%. As for the competition in the air conditioner market in Thailand this year, the production capacity will not be enough because the factories of many manufacturers were flooded at the end of last year. Therefore, they cannot reach their maximum production capacity. Additionally, the spare parts are scarce. However, since Midea has Vietnam Factory it has enough products to respond to the consumers? demand.
In addition, another factor affecting the increasing price of air conditioners in the future is the measure to tax air conditioners which will be taken by the government again following the cancellation by the previous government. The present government views air conditioners as luxurious products. In fact, they are necessary for people?s daily life, especially in hot country like Thailand. Therefore, Midea would like the government to reconsider this issue.