Bangkok--15 May--KASIKORNBANK
KASIKORNBANK is launching campaigns to boost card spending for this year to 205 billion Baht, a jump of 36 percent, including the “Your Daily Happiness” campaign which offers “Dine, Travel and Shop 1 Get 1 Free”. Moreover, with Central Department Store, Paragon and Robinson as its partners, KBank is offering a 1,000 Baht gift voucher for the first 1,000 customers who make 1,000 Baht in purchases every Friday, for the entire year. The Bank has set a target of 500,000 new credit cardholders this year.
Mr. Pakorn Partanapat, Executive Vice President of KASIKORNBANK, said KBank plans to boost card spending for the whole year by launching campaigns under the concept of “K-Credit Card for Your Daily Happiness”. Under the campaigns, the Bank aims to see card spending at 205 billion Baht in 2012, for growth of 36 percent, maintaining the Bank’s top position of the credit card with the highest spending. The credit card number is expected to reach 2.37 million cards, for an increase of 20 percent. A new credit card advertisement will be launched to underline the Bank’s outstanding and unique position.
For the rest of 2012, campaigns will be introduced to provide privileges to customers, starting with “Thank Card It’s Friday” for customers shopping at three leading department stores, namely Central Chidlom, Paragon and Robinson Rama IX. Under this year-long campaign, the first 1,000 customers who each make 1,000 Baht in purchases at one of these three department stores every Friday will get a 1,000 Baht gift voucher. In addition, the “Your Daily Happiness” campaign offers “Dine, Travel and Shop 1 Get 1 Free” from participating partners including leading restaurants, hotels and resorts nationwide, and leading name-brand merchants, until December 31, 2012.
Mr. Pakorn added that with the Bank’s consistent study of cardholders’ lifestyles and spending habits, these campaigns are expected to be warmly welcomed by K-Credit Card customers, boosting card spending via dining, traveling and shopping by at least 37 percent. So far, similar campaigns launched by the Bank and its leading business partners that accommodate customers’ lifestyles and daily spending habits have been very successful.
To boost credit card numbers, KBank plans to focus on diverse channels including its more than 800 branches, diverse marketing activities, more than 3,000 sales agents, and electronic channels. Moreover, the Bank also aims to launch new co-branded credit cards with major business partners within this year in order to cover all customer lifestyles.