Bangkok--5 Jul--Aziam Burson-Marsteller
World-renowned football manager, Pep Guardiola, was inducted as the latest Regional Ambassador for Castrol’s new Business to Business Brand Castrol Professional. The partnership between arguably one of the best managers in world football and the major lubricants company runs until the end of June 2013.
But why have a premium lubricants specialist and an iconic world renowned football manager joined forces?
The answer is simple. They both share a common goal — to deliver winning performances.
For more than a hundred years, Castrol has used analysis, technology and innovation to deliver winning performances in their oils. Pep uses these same tools and shares this same determination and hunger to deliver the same winning performances on the football pitch.
Throughout his career, as both a legendary football player and world renowned manager, Pep has used analysis, technology and innovation to mould a winning team. None is more present than the glory he has provided for one of the greatest footballing clubs of all time, FC Barcelona, as both manager and player.
As a manager, Pep won 14 top flight trophies in 4 seasons with FC Barcelona. This included a season where his team won 6 trophies from a possible 6 competitions; no club has ever accomplished such a feat. What he accomplished in 4 seasons at the club made him the most successful manager to ever helm FC Barcelona.
Pep’s un-matched winning mentality and his ability to deliver outstanding performances on the football pitch is the reason why Pep and Castrol are working together. In his new role as Regional Ambassador for Castrol Professional, Pep will use his experience to draw a parallel between football and the corporate world and share his insights about how he builds the capabilities & mental strength of his players to deliver winning performances. He will also demonstrate how these skills and techniques are just as appropriate for helping business managers deliver winning performances in their workplace.
The appointment signals the intent of Castrol to further develop their engagement with football through a number of sponsorships such as the UEFA EURO 2012TM, and FIFA World Cup 2014TM, their ambassadors and a number of unique football assets such as the Castrol EDGE Players Ranking, Castrol EPL Predictor, Castrol EDGE Index and Castrol EDGE UEFA EURO 2012? Calculator.
Castrol Regional Marketing Director, Shyam Balasubramanian, explains: “We value Pep’s rigorous approach to football management, as we have used this same approach in making high technology products 100 years. The ambassador partnership with Pep Guardiola is indeed a very exciting opportunity for us to strengthen our relationship with key customers in Asia & Pacific, especially in many ASEAN countries, where football is the number one sport and has a dedicated fan following”