Bangkok--5 Jul--Aziam Burson-Marsteller
Castrol lubricants, Asia & Pacific, today announced an exciting new partnership with Pep Guardiola — recent coach of Barcelona and one of the most decorated football coaches in world football. The partnership between one of the world’s most celebrated football coaches and the pioneering lubricants company extends to June 2013
In this new role, Pep will be the regional brand ambassador for the Castrol Professional business brand across Asia & Pacific. Developed by, with and for experts, Castrol Professional is a unique brand and service offer developed exclusively for passenger car franchised workshops. At the core of the offer is Castrol EDGE Professional — Castrol’s best and strongest oil to date.
Speaking at an exclusive event organized by Castrol Professional to announce the partnership, Pep Guardiola said: “football is an extremely tough and challenging game played under intense pressure. Castrol EDGE Professional operates under similar conditions and consistently delivers outstanding performance”.
Drawing a parallel between football and the corporate world, Pep shared his insights about how he builds the capabilities and mental strength of his players to deliver winning performances. He also demonstrated how these skills and techniques are just as appropriate for helping business managers deliver winning performances in their workplace.
Commenting on the partnership tie up, Castrol Regional Marketing Director, Shyam Balasubramanian said: “Castrol has a strong association with football as the official sponsor of the UEFA Euro 2012? and the 2014 FIFA World Cup?. The ambassador partnership with Pep Guardiola is indeed a very exciting opportunity for us to strengthen our relationship with key customers in Asia & Pacific, especially in many ASEAN countries, where football is the number one sport and has a dedicated fan following”.
For further information, please contact:
Aziam Burson-Marsteller
Satida (Emmy) Tel. 0 2252 9871 # 499
Pattareeya (Fern) Tel. 0 2252 9871 # 590