BioActive+, a premium food-supplement brand from New Zealand, is set to revolutionize the Thai beauty and wellness market with the debut of BioActive+ Concentrated Liquid KERA. This innovative product is the nation's first edible concentrated keratin in the "drink & drop" format, delivering essential internal support for hair, nails, and skin health.
BioActive+ Concentrated Liquid KERA is designed to address common concerns like hair loss, thinning hair, and brittle nails, which are often linked to keratin deficiency. Keratin makes up 90% of hair and nails, and this fast-absorbing liquid formula directly targets that core structure.
"Hair loss and brittle nails often stem from a lack of keratin," said Dr. Wasana Intasang, Founder of BioActive Thailand. "To address this issue, BioActive+ has invested heavily in an innovation that can support the complex structure of hair and nails from within. We are proud to introduce a liquid keratin formula that is quickly absorbed and offers a sweet, refreshing yogurt flavor with 0% sugar. It's a fast, effective, and enjoyable solution for modern consumers."
Assoc. Prof. Dr. Ratchathorn Panchaprateep, a renowned hair specialist explained that as we age, experience high stress, or come into contact with chemicals, a shortage of hair keratin becomes inevitable. Naturally, keratin molecules are large and difficult for the body to absorb.
"BioActive+ Concentrated Liquid KERA uses small, hydrolyzed peptides that can be efficiently absorbed by target cells. This edible innovation offers deeper care than topical products because it works from within to strengthen hair at the root," added Assoc. Prof. Dr. Ratchathorn.
BioActive+ Concentrated Liquid KERA is a patented product with the innovative blend of premium, clinically research extracts:
- Kera-Diet(TM) Hydrolyzed Keratin: A small-molecule keratin (under 800 Daltons) from France that is easily digested, rapidly absorbed, and rich in 17 amino acids. Clinical studies show it can reduce hair loss by 32.7%, increase hair shine by 57%, and enhance nail shine by 35.7%. It also boosts glutathione levels in skin cells by 41%.
- EquiSil(TM) Horsetail Extract: A concentrated source of silica from horsetail grass that helps strengthen the structure of hair, nails, and skin. Silica is an essential mineral for supporting collagen and connective tissue.
- NovoMin(TM) Zinc Amino Acid Chelate 20%: A highly absorbable form of zinc that promotes keratin production and helps reduce hair loss.
- WELLNEX(TM) Collagen Dipeptide: A small-molecule collagen peptide that supports keratin synthesis and helps maintain skin moisture.
- Biotin, Folic Acid, Vitamin D3, Proline, and Glycine: Essential vitamins and amino acids that support hair regrowth and the production of Type V collagen, a key component of healthy hair and nails.
Lapasrada Lertpanurot, CEO of Master Style Public Company Limited, the operator of Masterpiece Hospital, said, "As a specialist in hair and scalp health, we see firsthand how widespread hair loss and thinning have become. BioActive+'s edible keratin that comes in a convenient 'drop & drink' format is a remarkable step forward. By strengthening hair from within, it meets the needs of today's consumers and lays the groundwork for truly sustainable, long-term hair wellness."
According to BioActive+, consumers can expect visible improvements with continuous use. In two weeks, it provides noticeable strengthening of nails and a slight reduction in hair loss. One month of continuous use results in healthier, shinier hair with new hair growth. In three months, consumers will observe significant results, including 90% stronger nails and 42% shinier hair.
To mark the product's launch, BioActive+ hosted a special expert-led discussion attended by leading health and beauty figures, including Sutthirak Subvijitra, Co-Founder of BioActive+, "Woody" Vuthithorn Milintachinda, Ote - Akkharaphol Chabchitrchaidol, and Ning - Panita Pattanahirun.
Woody Milintachinda, a leading content creator and TV and online content host, shared, "As a strong advocate for holistic health, I believe BioActive+ Concentrated Liquid KERA offers a true solution for the many people facing hair and nail concerns today. It's more than just a supplementit delivers the essential nutrients that support the body's core structures. This innovation gives me confidence that I can maintain thick hair, strong nails, and healthier skin from the inside out, no matter how demanding life becomes."