Krungthai Card Public Company Limited (KTC) has been recognized for its outstanding marketing performance, receiving the Marketing Excellence Award at the Thailand Corporate Excellence Awards 2025 for the second consecutive year. The award ceremony was organized by the Thailand Management Association (TMA) in collaboration with Sasin School of Management, Chulalongkorn University, to honor organizations that demonstrate exceptional management and marketing capabilities. The award was presented by Dr. Kirida Bhaopichitr, Vice Minister of the Commerce Ministry of Thailand, during the official ceremony held at Waldorf Astoria Bangkok. Representing KTC at the event was Mrs. Pranaya Nithananon, Head of Credit Card Marketing.
Mrs. Pranaya stated "Receiving the Marketing Excellence Award from TMA reflects KTC's dedication to creating strategies that not only meet consumer needs but also raise industry standards for transparency, security, and trust."
KTC is committed to setting new standards of marketing excellence through responsible and sustainable practices. We prioritize fair lending, design campaigns that avoid unnecessary debt burdens, and implement measures to support customers while ensuring compliance with Responsible Lending and Market Conduct principles.
"KTC focuses on customer-centric marketing strategies, ensuring exceptional experiences at every touchpoint. The company integrates AI and digital platforms into its marketing approach to deliver personalized experiences that align with modern lifestyles while promoting sustainability across environmental, social, and governance dimensionssuch as resource reduction, financial literacy initiatives, and community engagement."
KTC's success is driven by continuous innovation, including digital credit cards with Dynamic CVV for enhanced security, and a fully digital journey designed to make every step "simple, fast, and seamless." This includes e-Application for customers and Agent App for sales teams, enabling real-time status tracking, reducing paperwork, and improving transparency. These solutions support KTC's Digital-First Experience strategy, anchored by the 'KTC Mobile' application, which serves as a lifestyle hub for memberscovering card application, spending, exclusive privileges, and hyper-personalized communication under the highest security standards.
The Thailand Corporate Excellence Awards recognize organizations that demonstrate outstanding management and marketing capabilities, resilience, and sustainable growth. Winners are selected by a panel of distinguished experts and leading business executives in Thailand.