Phuket, Thailand: - Renowned Master Chef Nooror Somany Steppe, founder of the internationally acclaimed Blue Elephant Group, has been featured as the master chef in "Silvia entdeckt - Thailand" (Silvia Discovers - Thailand), a high-profile travel documentary by Austrian television star Silvia Schneider, filmed on location in Phuket.
Produced by Silvia Schneider GmbH for ORF, Austria's national broadcaster, the programme presents Phuket through its cultural heritage, natural beauty, and culinary excellence. A key highlight is the culinary journey shared by Silvia Schneider with Master Chef Nooror, alongside Chef Kris Steppe, showcasing not only the depth, authenticity, and refined techniques of Thai cuisine rooted in tradition and sustainability but also the cultural and human diversity of Phuket.
The documentary forms part of a strategic collaboration with the Tourism Authority of Thailand (TAT) and Thailand's Public Relations Department, and is expected to reach more than 4 million viewers across ORF's broadcast and digital platforms, significantly amplifying Thailand's visibility in Central Europe.
Filmed across Phuket Old Town and surrounding locations, the programme captures the island's human and cultural diversity while positioning Thai gastronomy as a powerful expression of Thailand's soft power. Master Chef Nooror's participation reinforces Blue Elephant's role as a global ambassador of Thai culinary heritage. The Blue Elephant curries and Thai Grocery Line, which are currently exported to more than 48 countries, are reckoned in Austria as the most highly rated and well-known reference for Thai Culinary Excellence.
"Silvia entdeckt - Thailand" is scheduled to air on Sunday, 28 December 2025 at 5.30 pm on ORF.
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