Bangkok--1 Nov--Aziam Burson-Marsteller
www.globeshopperindex.comhelps globe shoppers find their ideal shopping city across Europe and Asia-Pacific
Bangkok came seventh in the Globe Shopper Index, published by Global Blue today, a few points behind Sydney and ahead of Tokyo. Hong Kong topped the Index as the most attractive city for international travel shoppers in Asia-Pacific. Global Blue's expanded Globe Shopper Index adds 25 Asia-Pacific cities to the existing 33 European cities and ranks them on the experience they provide to international travel shoppers. The rankings are based on five categories covering shops, affordability, convenience, hotels & transport and culture & climate. Global Blue developed the Globe Shopper Index in partnership with the Economist Intelligence Unit as an essential planning tool for all international travel shoppers searching for their next shopping destination in Europe and Asia-Pacific.
Global Blue President & CEO, Per Setterberg, commented on the index and website: "I want to congratulate all the Asia-Pacific globe shopper cities for their success in attracting globe shoppers. Expansion of the Globe Shopper Index to include cities in Asia-Pacific demonstrates Global Blue’s dedication to ensuring the best possible experience for travel shoppers. Thanks to Global Blue’s Tax Free Shopping globe shoppers from Asia have long been enjoying excellent value shopping overseas, now they can use the Globe Shopper Index to discover their ideal shopping city based on their personal priorities and share it with their friends on line.”
A Globe Shopper City
Bangkok’s good performance was driven by its score in the Affordability category, where it came first for the low price of two- and four-star hotels. In this category Bangkok also scored well for its reasonably priced restaurants and bars. The city’s ranking was boosted by the wide availability international brands in its stores and long sales seasons.
However, Bangkok was pushed down the rankings due to its poor performance in the Hotels & Transport category. In this category, the quality of the city’s transport and the coverage of its transport network in the city centre were relatively poor compared to other Index cities.
A Shopping City Suited to You
Whether a globe shopper cares most about finding a great place to lunch, or an open-all-hours shopping culture, whether they just want great prices, or are looking for the biggest variety of luxury goods to choose from, the Globe Shopper Index is the place to start researching a destination city.
From today globe shoppers can visit
www.globeshopperindex.com, select the city features most important to them and find the cities that best match their preferences. They can then share their preferred cities online with their friends to gather shopping tips.
Rank City Score Rank City Score
1 Hong Kong 68.5 14 Bangalore 49.6
2 Kuala Lumpur 65.0 15 Guanzhou 48.4
3 Shanghai 63.0 16 Mumbai 48.3
4 Beijing 60.6 17 Jakarta 45.7
5 Singapore 60.1 18 Osaka 45.1
6 Sydney 58.5 19 Ho Chi Minh City 44.9
7 Bangkok 57.0 20 Busan 44.7
8 Tokyo 56.4 21 Nagoya 38.5
9 Seoul 54.7 22 Colombo 36.3
10 Delhi 52.8 23 Dhaka 35.7
11 Manila 51.5 24 Karachi 34.1
12 Taipei 51.4 25 Yangon 29.8
13 Auckland 50.1