Bangkok--1 Nov--Aziam Burson-Marsteller
- Launch was officiated by Siriwat Kajornprasart, Deputy Minister of Commerce
- DHL Express Thailand continues to be the bridge for local SMEs, connecting them to the global market place
DHL Express, the world’s leading express service provider recently launched “DHL Idea Street” at the SME Thailand Expo 2012. Officiating at the launch was Siriwat Kajornprasart, Deputy Minister of Commerce together with representatives from SME Thailand as well as the Thailand Creative and Design Center (TCDC), a specialist organization set up by the Thailand’s Prime Minister’s Office.
DHL Idea Street, a collaboration between DHL Express Thailand, TCDC and SME Thailand Expo, seeks to provide budding SMEs with the platform to showcase their creativity and broaden their product exposure. Participating at this year’s event were 12 entrepreneurial SMEs who successfully capitalized on the changing consumer trends by developing and offering unique products/services. Turning an idea into scalable businesses, the originality of their products had distinctly differentiated and gave them the edge over the competition.
“As a leader in the express industry, our aim is to bring to life the importance of logistics in delivering trading efficiencies and in aiding SMEs with international trading and expansion. The SME sector is a primary economic pillar for many countries, and especially so in Thailand and across the region. In this highly globalized world, change is the only constant. We are mindful of the challenges faced by SMEs and act in a consultative role to ensure that SMEs benefit from DHL’s knowledge and expertise. DHL Idea Street underscores our effort to provide ongoing support to enterprising SMEs and elevate them to the global platform,” said Yasmin Aladad Khan, Senior Vice President, DHL Express Southeast Asia.
Chananyarak Phetcharat, Managing Director, DHL Express Thailand and Indochina added, “The global trading and logistics market is very complex and is constantly evolving. That alone can be daunting for aspiring entrepreneurs. We facilitate their understanding of the most important, practical aspects of these markets. By offering unprecedented speed, reliability and innovation in our logistics solutions and networks, we become both partners and mentors to our SME customers. We are delighted to have had the opportunity to do more to help the SMEs in Thailand. Through our participation at this year’s SME Thailand Expo 2012 and the launching of our very own DHL Idea Street, it is our pleasure to be able to meet many of the ‘best and the brightest’ of Thailand’s new entrepreneurial class.”
Speaking about DHL Idea Street, Kwanhatai Tankeyul, Creative Product Consultant and Retail Manager, Thailand Creative and Design Center (TCDC) commented, “At TCDC, we aim to groom the new class of modern and creative entrepreneurs and prepare them to run their own businesses. We welcome DHL’s support of SME Thailand Expo 2012 and the launch of DHL Idea Street has provided Thai entrepreneurs yet another avenue to showcase and promote their products. We are confident that with DHL’s logistics expertise, this will further drive and enhance the success of these businesses and boost Thailand’s export industry.”
One of the 12 SMEs who participated at this year’s DHL Idea Street was “Luum”, a leading fashion brand in Thailand. Pachareewan Ruenthip, Luum’s owner said, “Increasingly small businesses are expanding their retail channels and customer base by tapping on the advanced online networks and channels. The Luum brand has come a long way and our customers are attracted by the novel designs of our line of clothing. We are confident about the ongoing growth in sales of our products to other countries especially Japan, Europe and the United States. The intense competition facing the export sector makes it essential for us to work with a trusted international express and logistics partner who can be our “virtual logistics department’ to simplify our logistics needs. DHL is a market leader in this arena and is definitely a trusted partner whom we can rely on to meet our increasingly more complex export demands.”
SME Thailand Expo is the much anticipated annual event for the local business community. This year’s event attracted over 500 exhibitors from diverse industries all across Thailand. The four day networking event set the stage where ideas were shared and expert advice given during the dedicated workshops organize on the side of the event.
Photos
(Left-Right) Vinai Virojjariyakorn, Managing Director SME Thailand; Siriwat Kajornprasart, Deputy Minister of Commerce; Chananyarak Phetcharat, Managing Director, DHL Express Thailand and Indochina and Kwanhatai Tankeyul, Creative Product Consultant and Retail Manager, Thailand Creative and Design Center (TCDC) at the launch of the DHL Idea Street at SME Thailand Expo 2012.
Chananyarak Phetcharat (left), Managing Director,DHL Express Thailand and Indochina with Pachareewan Ruenthip (right), who started the leading “Luum” fashion brand.
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Aziam Burson-Marsteller
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