Bangkok--1 Nov--Polyplus PR
Wuttisak Cosmetic Inter Co., Ltd., the beauty and skincare leader, wakes up Thai and oversea cosmetic markets with celebrity marketing strategy, targeting to beauty-oriented generation, invests 70 million baht to expand its branches both domestic and abroad, expected 100% within 2013, unveils new Marketing and Public Relation Director, Chain-Thana Limparaya.
Mr. Nakorn Kornhiran, CEO of Wuttisak Clinic Intergroup Co., Ltd., revealed that “These days, the cosmetic market is very alert because the majority of people, especially new generation, pay a lot more attention to beauty and skincare. This drives “Wuttisak Cosmetic” continuously develops health and beauty products to serve the ever growing demand both domestic and overseas and get ready for AECs market. We already opened 7 branches in 3 neighboring countries which use the same business model and aggressive marketing budget allotment as in Thailand.”
“Wuttisak Cosmetic” has the policy to expand its product line to cover all customers’ need by emphasizing on distribution sales channel like modern trade and convenient store, including the 2-3 times increased of advertisement and CRM from last year in order to launch “Wuttisak Cosmetic” products into mass market in parallel with the exclusiveness to Wuttisak brand which emphasizing on product standard concerning customers’ health and beauty.” Mr. Nakorn ended.
Wuttisak also implied celebrity marketing strategy continuously. Lately, Chain-Thana Limparaya, famous singer and actor, was unveiled to be its Marketing and Public Relation Director in order to expand and strengthen the customer base of young and new generation.
Chain-Thana revealed that “I used to be Wuttisak’s presenter. I’m really glad for the chance to be a part of it. I personally interested in beauty business for a long time and also had family and individually business background. As the Marketing and Public Relation Director, the first target is cosmetic product branding such as Gluta Healthi, Wuttisak Happytology skincare, Wuttisak Pharmacy to be well known and grow, followed by Wuttisak instant strategy of celebrity marketing by using well known celebrity with acceptable profile and image to create customer belief by focusing on the youth or new generation both domestic and overseas because the said target group will pay attention to trend updating, charm enhancing, and creating the uniqueness to add self-confidence, together with developing technology innovation product with standard and widely accepted.”
Nowadays, Wuttisak Cosmetic Inter has 4 product categories, i.e. functional drink, supplement, personal care and skincare, and cosmetic and color line. This beauty and skincare business was established in 2007, serving more than 300 complete health and beauty products under one umbrella.