Bangkok--8 Nov--Polyplus PR
Sapanan General Food Co., Ltd., leader in Thailand’s functional drinks market with its flagship SappeBeauti Drink brand, is ready to move the market by the turn of the year with its 100 million baht budget and 5 new presenters. The campaign is expected to drive sales up by 20%, and should close the year with a total of1,800 million baht revenue.
“Thailand’s beverage market in the past nine months of 2012 has been growing constantly. The competition is tough in both green tea and cola segments. There were new brands launched and fiercer sales promotion offered to win the market. As many brands have launched big campaigns to boost sales by year-end, we should see growth of total market. As for the functional drinks segment where Sappe is taking the lead, players have been very active as well. The market is competitive and dynamic. New presenters, new products, or sales promotion have been launched to best correspond to the market needs,” Mr. ArnupapRuckariyapong, Senior Vice Presidentof Sapanan General Food Co., Ltd. revealed.
Ms. Piyajit Ruckariyapong, Sapanan General Food Co., Ltd.’s Senior Vice Presidentadded about SappeBeauti Drink’s latest move in a bid to secure its leadership in functional drinks segment. Sappe will be spending a total of 100 million baht budget and launching five new presenters whose characters are best suited to each of Sappe’s product formula. These five presenters includeJa-NattaveranuchThongmee, Nuay-ChotikaWongwilas, Kratae-SupaksornChaimongkol, Bowy-AtthamaCheevanichpan, and Cee-ChatpaweeTrichatchavalwong. They are recognized as outstanding modern women who are health-conscious, and also idols for other women when it comes to perfect beauties including healthy skin and perfect figure. Most importantly, they are big fans of Beauti Drink.
Ja-Nattaveranuchrepresenting a woman with bright skin, looking younger than her age, made possible with Beauti Drink Collagen.
Nuay-Chotikarepresenting a sporty woman with perfect figure, made possible with Beauti Drink Fiber.
Kratae-Supaksornrepresenting a woman with clear and healthy skin, made possible with Beauti Drink Chlorophyll.
Bowy-Atthamarepresenting a sexy gorgeous woman with bright& smooth skin, made possible with Beauti Drink L-Glut White.
Cee-Chatpaweeaka ‘IT princess’whose round big eyes are enchanting despite her work that may cause strain. She maintains her healthy eyes with Beauti Drink Berry Bright.
“We expect the campaign to help boost sales by 20% and eventuallydrive total-year revenue to 1,800 million baht by the end of 2012, accounting for a 20% increase in revenue. In thisfourth quarter, our marketing strategy will focus on advertising &PR through new presenters, utilizing 360-degree online and offline media channels. This is to strengthen ourbrand leadership among health & beauty drinks, and reach out to our main target groups of students, working people aged 18 — 35 years, as well as the women who want to keep looking good and be unique,”addedMs. Piyajit.
“The market size of functional drinksduring January-September 2012 was about 1,200 million baht. With 50% market share, Sappe has been able to secure No.1 position in this segment throughout the past 7 years since our first entry. As we move forwards to 2013, our focus will still be on developing and offering products in response to customer demands, and to cope with the fierce competition going forward,”Mr. Arnupap concluded.
Presently Sapanan General Food’s products serve 4 segments: 1) Functional drinks: SappeBeauti Drink for health & beauty, and SappeSma-T Drink for brain and strength; 2) Dietary supplements:St.Anna; 3) Fruit juices:Sappe for One Day (100% vegetable drink for health conscious people) and MoguMogu (Fruit juice mixed with coconut jelly for teens); and 4) Powder products:Preaw Coffee for people wishing to keep their perfect figure.
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Public Relations consultant: Polyplus PR Co., Ltd. Tel.: 0-2572-4444 ext. 351,354, 352