Bangkok--12 Nov--Mileagethai
After having organized the same highly successful marketing campaign for two years in a row, Guy Laroche, the renowned men’s apparel line from France, is announcing its sponsorship of the 3rd Annual ‘Chok Kam Kob Fah’ . . . Paris Memories. The campaign is designed to increase brand awareness and allow the international brand to express its appreciation to the company’s loyal ‘fashionistas’ for their support. To do this, it will offer an all-expense paid oversea trip with a well-known celebrity to five lucky couples.
The ‘Chok Kam Kob Fah’ Campaign is another well-received social marketing event in which Guy Laroche takes immense pride. It was created as a ‘fun’ and interesting marketing campaign for the brand’s loyal customer. When the event was first kicked off two years ago, it was specifically designed to link the French apparel brand with the French box-office hit, ‘The Extraordinary Adventures of Adele Blanc-Sec’, which was being shown in Bangkok at that time. Exceeding all expectations, the campaign received enormous attention from the general public, and five lucky couples were randomly selected for an all-expense paid vacation in Paris, France, accompanied by a celebrity movie star.
Following the winning formula established in year one, Guy Laroche, once again, took the five lucky couples to Prague and Vienna with the celebrated singer, Techin Chayuti. This year’s campaign promises to deliver more excitement and an once-in-a-lifetime experience to all the lucky couples.
Like the first two years, the Guy Laroche is giving away five all-expense paid, romantic getaway packages for two that are each valued at Bht. 160,000.00. The lucky five couples will get an opportunity to spend 6 romantic days and 4 intimate nights in Paris, France with well-known celebrity Mario Maurer during the Month of Love, February 2013. Included with the winning package presented to each couple are fabulous prizes worth Bht. 1,9000,000.00 from the campaign’s sponsors that include vouchers from Teerak Studio and the Dusit Thani Hotel and a one year free subscription to HOWE and KAZZ magazines.
Winning one of the exclusive packages from the renowned men’s apparel line is very simple. From now until December 16, 2012, every Bht. 3,000.00 purchase from Guy Laroche’s latest collection (or Bht. 2,000.00 spent on innerwear) from one of many counters across the nation will entitle the shopper to a coupon making him (or her) eligible for a lucky draw at the end of the contest.
The winners will be announced in January, 2013. The results will be posted on the Guy Laroche facebook page. All winning couples, accompanied by Mario Maurer, will leave for their romantic vacation in Paris, France on February 9; they will return to Bangkok on February 14, 2013 in time to celebrate Valentine’s with their special someone in Bangkok.
For more information on the terms and conditions and contest rules, please visit a Guy Laroche counter in any major department stores across the nation, or log in to www.icc.co.th/news.