Bangkok--23 Aug--Aziam Burson-Marsteller
HP isthe world’s largest provider of information technology infrastructure, software, services and solutions to individuals and organizations of all sizes. With a track record of innovation and the most powerful portfolio of businesses in the industry, no organization is better positioned to help customers take advantage of today’s constant shifts in technology and navigate the New Style of IT.
HP has spent a great deal of time analyzing each of our business units and the markets in which they compete to develop a crisp strategy. There’s no doubt it has required some serious soul searching on our part — the market is moving fast to a New Style of IT and it will leave anyone behind if they don’t move faster.
The New Style of IT, which we see as a transformational shift bridging the consumer and enterprise experience, has almost unprecedented reach and impact. Every generation has had an industry that changed the fabric of society, and over the last 40 years, IT has been that defining industry. It has changed not just business processes and personal productivity, but the very ways people communicate and collaborate.
For our customers, the New Style of IT promises simplicity, greater agility, speed and lower costs. It is driven by the interrelated trends of Cloud, Security, Mobility and Big Data. And yet, with great opportunity comes great challenge. Our customers are looking for help from trusted advisors to understand how they navigate this brave new world. And they need comprehensive solutions that solve their toughest business problems, not just a set of disparate IT assets.
At HP, we are well-positioned to address the challenges and opportunities of this new market paradigm. Our heritage and DNA of supporting open systems and partnering, along with our critical mass in hardware, software and services, are tremendous assets to have. Customers need solutions for the New Style of IT and we are uniquely equipped to help deliver them.
The New Style of IT consists of:
- Cloud - It will be a hybrid world across private, managed, and public cloud, as well as traditional IT.
- Mobility - The key to mobile computing success is a broad platform: from devices to software; from consumer to enterprise.
- Security — With the influx of mobility and cloud, the access points are infinite and threats have become more sophisticated, persistent, and unpredictable.
- Big Data - The real customer challenge around Big Data isn’t just the traditional volume increasein information: it’s around gaining command over the volume as well as the velocity and variety of information.
HP’s premier EMEA client event, HP Discover, takes place Dec. 10-12 in Barcelona, Spain.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.