Bangkok--21 Sep--Thyme D Plus
Smart ID Group Ltd. is ready to expand the distribution channel with Thai brand by Japanese standardization known as "Anitech" and "Nobi" in AEC market such as Myanmar, Laos PDR and Cambodia. Within 3 year, the company will penetrate the Chinese market and 5 years in ASIA market. The strength is goods and services guarantee with finance coverage limitation highest 300,000 Thai Baht, unique design, variety which satisfy mass customers.
Mr. Pitchyen Hongpakdee, the Chair of Executive Board of Smat ID Group Ltd. The leader of innovative life style products under brand "Anitech", "Nobi", Monovativ" and "Pentagonz" said, IT product in Asia and ASEAN market is high potential and growth market continually especially hardware of computer, mobile phone and outlet which match Consumer Lifestyle in daily life. There's no real leader so this is the opportunity to increase distribution channel.
Nowadays "Anitech" is increasing production for AEC market which Myanmar, Laos PDR and Vietnam since we got good feedback and sales volume continually including market share in order to achieve 10 countries in AEC market and Cambodia by 2018 and in China market by 2020.
We also work hard with cost and quality control, R&D and increase product line moreover 50 transactions within a year. Our design will be outstanding from other brand to increase product value and customer needs and wants including product testing before launching in the market. All are strategies and core competency of design and quality, not price competition.
In the meantime, we are investing of Enterprise Resource Planning (ERP) and developing Supply Chain from SME to big business in order to create brand security and up to date customer needs and wants. Our business in Myanmar is succeeding for 3 years and customer demand is also increasing. Our sales volume of IT product is moreover 200% of total 2,000,000,000 Thai Baht and equipment / hardware is about 300,000,000 Thai Baht. We are the second of market in consumer electronic life style, Mr. Pitchayen Hongpakdee said.
Our After Sales Services is important core competency by guarantee "Anitech" by Products Liability Insurance with high coverage limitation of 300,000 Thai Baht. We are the first innovative and focal point of this standardization which including aboard usage such as Myanmar, Laos PDR, Viet Nam, Cambodia and other ASIA countries.
Our sales volume is about 170 million Thai Baht by domestic 95% and international 5% and expecting with 190 million Thai Baht by end of this year. We plan expanding distribution channel in AEC and China so the market share is expecting higher by 20% of international and 80% by domestic in 2016, and 50% each for international and domestic in 2018 and 20% for international 80% for domestic in 2020.
Ms. Anchalee Promauam, Vice-President said that the company have dealer for each distribution channel including modern trade such as Citimart and traditional trade for "Anitech" and "Nobi" which is the second in Myanmar. In addition, we have salesman which working with partnership in each country to achieve target by quarter in terms of sales, marketing, brand awareness, advertising, direct marketing, event, roadshow, promotion and others.
However we are also increasing business space with trade promotion and retail store to come up with campaign and credit. We use our strength goods and services guarantee and promote durable product usage to satisfy customer needs and wants. We believe that customers will ensure our product quality and repeated buying.