Bangkok--25 Nov--124 Communications Consulting
In Alibaba's 11.11 Global Shopping Festival this year, Thai products proved to be a big hit among Chinese consumers as Thailand ranked 13th among all import markets selling cross-border to China in terms of gross merchandise volume (GMV) – the best performance among Southeast Asian markets. GMV generated by Thai products also recorded an impressive year-on-year growth of 46% during the sale, which demonstrates their growing appeal to Chinese consumers.
The encouraging result was partly attributed to sustained efforts by Alibaba Group to increase brand awareness for Thai products in China, including doubling the number of Thai brands introduced on Tmall Global in the past year compared with the previous year to satisfy Chinese consumers' appetite for health, beauty, personal care and other much sought-after products from Thailand. Tmall Global is an extension of Alibaba's B2C e-commerce platform Tmall, which showcases overseas brands and merchants.
Top 10 brands among Chinese consumers buying cross-border from Thailand (by GMV)
1. Twin Lotus
2. Mistine
3. Paratex
4. Nittaya
5. THRoyal
6. Ninest
7. Beauty Buffet
8. Brand's
9. Blumarine
10. Annabella
Top 10 categories of Thai products categories among Chinese consumers (by GMV)
1. Bird's Nest and Other Nourishing Food Products
2. Mattresses
3. Beddings and Accessories
4. Facial Makeup
5. Sunscreen
6. Eye Makeup
7. Body Care
8. Face Wash
9. Facial Masks
10. Lip Makeup
This year, Alibaba's 11.11 hit a new record of RMB268.4 billion (around THB 1150.32 billion) in GMV settled through Alipay on November 11, 2019, representing an increase of 26% compared to the 2018 edition of the event.
Cross-border shopping was a core part of the online shopping extravaganza, as more than 22,000 international brands from 78 countries and regions – including Thailand – participated in this year's 11.11 on Tmall Global.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. More than 200,000 brands are participating in this year's event. For the latest news and updates on the 2019 11.11 Global Shopping Festival, please visit https://alizi.la/2019-11-11. For Thai-language news and updates from Alibaba Group, please visit th.alibabanews.com.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts for 102 years.