Bangkok--12 Jun--Krungthai Card
Partnership entered into with Queen Sirikit National Convention Center to support 6 major exhibitions with special campaigns and services.
The firm is certain this new approach will encourage members to visit and spend at the events scheduled throughout 2007.
KTC makes a new move with a new marketing strategy to reflect the changing behaviours of consumers who dismiss malls in favour of better deals at exhibitions. Partnership entered into with Queen Sirikit National Convention Center to support 6 major exhibitions in 2007 with campaigns to encourage spending of niche groups of clients to generate about 50 Million Baht via the cards.
Staporn Sirisinha, Senior Executive Vice President — Leisure Marketing, “KTC” or Krungthai Card Public Company Limited, said “We are going for a change of marketing strategy this year as Thai consumers’ behaviours are beginning to change. Economic recess prompts consumers to be more selective with their spending and to shop less at department stores. More and more consumers are turning to exhibitions for quality products at great value. Coincidentally, there are more exhibitions these days to correspond with the interests of different groups. This is why our marketing strategy is now covering exhibitions. We want to reaffirm the fact that we never fail to bring members value and relevant privileges.”
“We are entering into partnership with “NEO” or NCC Exhibition Organizer Company Limited because they are a leader in their field with extensive experience, local and international recognitions, and, downtown address at Queen Sirikit National Convention Center that makes commuting easy. The exhibitions they organize are clear-cut and target niche groups. That goes well with our lifestyle segmentation marketing strategy and will allow us to introduce more relevant campaigns. Our partnership with NEO makes us the only credit card company to be the sponsor of their exhibitions in 2007.The six exhibitions we will support are Thailand Travel & Dive Expo 2007, Wedding Fair 2007, Amazing Thailand Grand Sale Fair 2007, Pet Expo Thailand 2007, Health, Beauty & Diet Festival 2007, and, Thailand Bestbuys 2007.”
Kamolnai Chaichanian, Deputy Managing Director, NCC Organizer Company Limited, said “This partnership between KTC and NEO has great business potentials. KTC has a distinctive edge when it comes to marketing, particularly in their capability to respond to the requirements of different target groups or lifestyle segmentation strategy. The privileges they will offer to exhibitors and visitors will undoubtedly be relevant. They have a member base of over 1.4 million cards and will be able to help us effectively in our public relations activities and attempts to broaden our clientele.”
Woravut Nisapakulthorn, Senior Vice President — Partnership Marketing, “KTC” or Krungthai Card Public Company Limited, said “What we do is to analyze the key features and the target groups of each exhibition and allow our marketing department to come up with campaigns offering privileges which have never been made available elsewhere. This will be a huge attraction for the members who will visit Queen Sirikit National Convention Center and spend more at the exhibitions. For the upcoming Amazing Thailand Grand Sale Fair 2007 from June 21st to 24th, 2007, we will provide our members with collapsible trolleys to make shopping more convenient, porter service to vehicle and reserved parking spaces.”
“The two recent exhibitions Thailand Travel & Dive Expo 2007 and Wedding Fair 2007 proved a huge success. Spending via KTC cards was 20% higher than their estimate. This led us to believe that privileges and special services we will offer will be well received by the members, and, that we will be able to attract more members who fit this lifestyle segmentation strategy. We expect total spending via KTC credit cards at all six fairs to be at least 50 Million Baht.”, said Woravut in conclusion.
For more information, please contact KTC Phone at 0-2828-5000 or visit www.ktc.co.th .
For more information, please contact
Public and Corporate Affairs Department,
Krungthai Card Public Company Limited
Tel. 0-2828-5047-49, 5085, 5401, 5732, 5057
Fax. 0-2828-5046
E-mail : [email protected]
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