Bangkok--26 Jun--Krungthai Card KTC strongly invests in Creative Youth Project Hands with Fat Radio to launch TV commercials and radio spots contest“Talents Don’t Go Unnoticed” with total prizes of over 600,000 Baht cash, winning TVC and spot will be broadcasted, and tickets to Adasia 2007 Jeju, Korea. KTC implements a new strategy rocking advertising and financial institution industries in the second half of the year. New marketing-cum-social campaign launched upon the image of a forward-thinking firm. TV commercials and radio spots contest “Talents Don’t Go Unnoticed”, held in cooperation with Fat Radio. The program is aimed at promoting KTC Forever Rewards, inspiring creativity and finding the best talents among university students nationwide. Prizes include over 600,000 Baht in cash and a trip visit to Adasia 2007 Jeju, Korea. This is the first time for financial industry to actually broadcast winning commercial and spot to public. Submissions are accepted until July 20th, 2007. Presentation of prizes is scheduled for July 31st, 2007. Niwatt Chittalarn, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, leading Thai consumer finance firm, said “The credit card industry is highly competitive these days. Members are encouraged to spend more and more via their cards so that they will earn more points. Unfortunately, products or services available for redemption usually require a great amount of points, making it necessary for consumers to spend a lot before they are eligible or redemption. This is why we, as a brand that truly understands consumers, have developed a strikingly different marketing strategy with our KTC Forever Rewards points. Every point is more than just a point and even a few points are of real value. This translates into quicker and more efficient redemption.” “Properly communicating this concept to the consumers requires an effective, creative and intriguing tool. To this end, we want to involve students of all fields from all universities in Thailand by accepting submissions of television commercials and radio spots that highlight the value brought by KTC Forever Rewards under the marketing campaign titled “Shop Now Get Now”. This campaign is for real and is scheduled for the middle of July 2007. It is expected to be worth 400 Million Baht in marketing value. We are doing this because we believe in the creative potentials of Thai teens. We want to give them the opportunity to find within themselves the talents and bring it out fully. This is also to extend our own youth project “Learn & Earn @ KTC”, which allow university students to experience real-world working environment, earn extra income on their own and enjoy various edutainment activities. The program also promotes the mindset of a teamwork which will be valuable to their future career. It even gives the students a new perspective as consumers.” “Talents Don’t Go Unnoticed” is launched in cooperation with Fat Radio. They are a producer of quality radio programs hugely popular among teenagers. They will help us reach our target group for this program very quickly and on a wider scale. We will also promote the program via all other available channels so as to have as many participants as possible. This include radio, television, magazine, web site and roadshow to the universities.” “In order to qualify for the contest, you must be a team of 2-4 university students from the same institution aged 18-25. Enclose your application with a fully produced 30-second commercial or spot under the theme “One Forever Rewards Point Earns More: Shop Now, Get Now”. Radio spot can be submitted in a CD and television commercial can be submitted in a DVD. The focus here is on creativity. We are open to all genres, methodologies and production techniques. If you are interested, log on to www.thisisclick.com or www.ktc.co.th to see more details and download the application. Submissions are accepted until Friday July 20th, 2007. Announcement of results and presentation of prizes will be on Tuesday July 31st, 2007 at Esplanade Cineplex. The panel judging the submissions will include qualified individuals from television and radio sectors including the directors of “Fan Chan”, “Puen Sanit”, “Kao Kao”, “Seasons Change” and “Dek Hor” Komkrit Triwimol, Wittaya Tongyooyong, Nithiwat Tharathorn, Songyot Sookmakanun, Yudthana Boonaom; Executive of Click Radio, Pongpaiboon Sithikoo; well-known TVC director, as well as the executive and creative from Contract Advertising Co., Ltd.” “Winning team in the category of television commercial will receive a prize of 100,000 Baht cash and a plaque. Two runner-up prizes will be 20,000 Baht cash and a plaque each. Winning team in the category of radio spot will receive a prize of 50,000 Baht cash and a plaque. Two runner-up prizes will be 10,000 Baht cash and a plaque each. Plus, both grand prizes will be awarded tickets to Adasia 2007 Jeju, Korea. Total of prizes is over 600,000 Baht. Moreover, the students will be proud of themselves with their winning commercial and spot to be publicly broadcasted nationwide. This is the first time for financial industry to allow students to participate with the firm’s business endeavor and accept their creative ideas to be implemented in real marketing campaign.” “This marketing-cum-social campaign will bring out new generation of people with pleasantly different ideas who can produce communication tools that relate to the consumers. It will promote the KTC brand among teenage consumers as well. We have more products and services in the pipeline for this particular group of consumers. Most importantly, this is a service to the society because it helps produce quality teenage for the country in a way.”, said Niwatt in conclusion. For more information please contact: Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Fax. 0-2828-5046 E-mail: [email protected] Click for photo release at www.thaipr.net