Bangkok--28 Jun--Four Hundred Sangchai announces to joint partners with Babyliss Paris, the most poular brand in Europe, covers all beauty segment, and to be first to create “Metro Sexual” trend in Thailand Bunyarit Chansuwan, General Manager, said that after proven success and already be No 1 of product line in Air cleaner and designed fans in Honeywell brand, company has decided to expand the products lines for all segments, which include Health Home and Beauty. In 2007, Company has exclusive to do marketing and channel distribution for Babyliss brand. The product lines are ranged from hair dryer, Flat Iorn, Curlers, Setters, Trimmers, Grooming and Clippers. The current distribution is via Modern Trade , master dealers and direct sales in hotel and serviced apartment. The price positioning will be competitive to other competitors. Although babyliss brand in the rest of the world will have higher price than others, Sangchai will remain price point at more reasonable since the main goal in the first 3 years is to share the most market share in segment B+ and up. Promotion strategy will emphasize on below the lines, such as roadshow in center area like office building, school, universities and will regularly do the workshop for eduactae our customers by no charging any fees. Sangchai also creates “Personal Stylist” concept to consult and taking care customers who are not keen of styling their hair. And we also have satisfaction guarantee for after sales services. For Main marketing message that company would bring to customers are Innovative / quality and design. Babyliss brand has met to our Sangchai vision “When Innovations meets design”. On the other hands, whenever those 3 key words come together, there are no such a things to show how impressive of products. For product lines, there are total of 17 models to be in year 2007. This would cover all segmentation from hair to grooming. Also, we would introduce product in metro sexual lines, which clippers and grooming will be the adhoc. Report from behalf of Sangchai Air Quolity Co.,Ltd. By Four Hundred Co.,Ltd For more information please contact Sitikorn Sangiumprong PR & Special Event Director Four Hundred Co.,Ltd. 4/58 Thanyakant Village Ramindra, Ladprao, Bangkok 10230 Tel: 02-362-4123-4, 0 2819 3823 Fax: 0 2873 6419 press 9 Mobile: 081-913-1291 Email: [email protected] Click for photo release at www.thaipr.net