Bangkok--6 Aug--AIS AIS CONVEYS THE CLEAR MESSAGE TO UNDERLINE THE 100% CUSTOMER CARE STRATEGY STARTING WITH COOPERATION WITH MAJOR GROUP FOR THE ONE-PRICED TOTAL ENTERTAINMENT AIS uncovers its customer care strategy to reach 100% coverage of the 22 million customer base, focusing on delivering service value through special privileges from the campaign rollout towards yearend. Latest! joining Major Group, the entertainment complex leader, in giving special privileges to customers with the campaign “Every lifestyle enjoys for the one-priced 60 Baht with AIS” throughout this year. Ms. Vilasinee Puddhikarant, Vice President - Customer & Service Management of AIS, unveiled “At present we have 22 million customer base. Our major target is to take 100% care of both prepaid and postpaid customers by employing the 4P strategy including 1. Promotion offered in tandem with usage behavior, 2. Priority focusing on prompt and accurate customer solutions, 3. Premium Service maintaining service quality from fundamental to demand response level given the higher expectation of customers and 4. Privilege responding to every customer lifestyle. For the second half of the year, AIS has established the direction in selecting privileges relevant to customer preferences in order to give values and benefits highly satisfied by customers. This year we stress the three cores including Entertainment, Dining and Shopping. Besides the selection of customer-oriented specials, AIS emphasizes privilege retention and extension. We will disseminate the privilege news in advance to ensure that customers will not miss the programs we provide. One of the crucial actions we have continuously taken is the cooperation with leading business partners in facilitating customers to enjoy the privileges accommodated by the coverage of countrywide business networks.” Lately AIS Plus, in collaboration with Major Group, grants privilege to AIS customers to be enjoy total entertainments with the campaign “Every lifestyle enjoys for the one-price 60 Baht with AIS” offering funs from movie, karaoke, bowling and ice skating. Especially for movie lovers, stay tuned to the selected Blockbuster movies for one-price ticket every month throughout 2007, starting in August with “The Bourne Ultimatum.” AIS customers can purchase a movie ticket for 60 Baht (1 privilege for 2 seats) at the box office in front of Paragon Cineplex, Esplanade Cineplex, Major Cineplex and EGV nationwide from August 9th (limited supplies) Pins strikers and karaoke singers can also be delighted by the privileges. Play at least 3 games of bowling for 60 Baht per game every day and sing karaoke for 60 Baht from the 2nd hour onwards from Monday to Friday before 6.00 p.m. at Major Bowl Hit and Major Karaoke every branch countrywide. Besides the mentioned privileges, AIS Serenade customers can enjoy the one-price Karaoke and Bowling at Blue-O Rhythm &Bowl in Esplanade and Paragon plus a 1-hour free ice skating lesson taught by the national gold medalist at Sub Zero Ice-skate Club Esplanade. Make your reservation at 081-9885650. Customers can access the privileges of their favorite activities through mobile phones at service counter of each venue. “For acknowledgement, we have extended the communication channels for customers to be informed about the privileges such as theater for the one-price 60 Baht movie and next program information for movie lover customers to enjoy their favorite movies. In addition, SMS, privilege news reception through *545ล, AIS Call Center 1175, www.aisplus.ais.co.th and a broad spectrum of general public media.” Vilasinee concluded. Further Information for Media: PR / AIS ChinnareeTanmanee 0 2299 5814 Mobile: 0 81939 3218 Sumonpee Sungngern 0 2299 5813 Mobile: 0 81922 5107 Click for photo release at www.thaipr.net