Bangkok--20 Aug--Maxima Consultants EQ:IQ, a fusion of trendy fashion and accessories brand from France opened its flagship store, the newest one-stop shop for shoppers on quality clothes, fashion accessories, stylish home collections and cafe at 1st floor, Siam Discovery Center. The premier fashion brand store made a total investment of around 10 million Baht. The 190-square-metre flagship store at the heart of Bangkok city set the new dimension in shopping experience and the first EQ:IQ concept store in the world. The interior at EQ:IQ flagship store embodied its lifestyle philosophy as well as sophistication under the minimalism concept. With its pure simplicity on white, pastel, earth tone and wood furnish offered the striking pieces of each chic home decorations and stunning outfits. In addition, each product was prominently shown on the 4D display for noticeable. The flagship store also offered snack and health drinks for both area air-conditioned and outdoor experience. This new store was specially designed by Mr.Peter Tiong, Malaysian interior designer. Presently there are 36 EQ:IQ stores in 5 countries. This store concept was firstly introduced in Thailand and will apply through the following EQ:IQ stores worldwide. EQ:IQ, the life style boutique is now offering the ranging pieces for personal style at the first floor, Siam Discovery Center. For more information, please contact Maxima Consultants Company Tel 02-434-8300, 02-434-8547 Suchinda, Saengnapa, Panadda Click for photo release at www.thaipr.net