กรุงเทพฯ--5 ก.ย.--Ogilvy Public Relations WorldwideConcert and New Promo with Big Prizes Worth Over Bt6 million Await Consumers! Pepsi explores every area of the music trends and fulfills the various needs of every group of consumers by tapping the multi-platinum hip-hop sensation “Black Eyed Peas” as its new presenter. The partnership between Pepsi and the Black Eyed Peas is designed to inspire consumers to get involved with the brand, in a way that has never been done before. Pepsi also reinforces its leadership in the “Music Marketing” strategy by coming up with a new promo worth over a total of Bt6 million that will give consumers the chance to win a luxury cars. Mr.Charlie Jitcharoongphorn, Marketing Director of Pepsi-Cola (Thai) Trading Co., Ltd., said “Pepsi knows the way to let our target consumers have fun with world-class music through our well-known ‘music marketing’ strategy. Over the past several years, we have been bringing music sensations like Britney Spears, Beyonce and Christina Aguilera to consumers in a way that no any other brand has ever done for them before. This is the reason why every music campaign that we have launched over the years has become very popular among consumers. We develop every campaign through a consumer-centric strategy designed to give us the chance to get closer to them more and more no matter where they are and what kind of music they like.” “This year, Pepsi plans to explore every area of music trends in Thailand starting with having the “Black Eyed Peas”, the sensational hip-hop band that is very popular among music lovers both locally and globally, to be our presenter. Together, Pepsi and the Black Eyed Peas will create an innovative campaign that will start with a song exclusively written for Pepsi entitled “More”. The song will be featured in Pepsi’s new TVC “Jump the Floor” starring all the members of the Black Eyed Peas. The campaign will also include a Black Eyed Peas’ world tour concert in 13 countries around the world. Fans of the band in Thailand will have the chance to enjoy their concert too as they will visit Thailand very soon,” added Mr.Charlie. According to Mr.Dhitivute Bulsook, Marketing Director of Serm Suk Public Company Limited, “We realize that the Black Eyed Peas concert which Pepsi has prepared for all the Thai fans will be one of the most awaited concerts of the year. However, that is not all that we have prepared for them. Aside from the concert and the new TVC, Pepsi will let consumers enjoy more with the brand through an exclusive promo “Drink Pepsi, Jump up to the Luck” that give consumers the chance to win one of 10 Nissan Tiida worth over Bt6 million in total. And when Black Eyed Peas comes to Thailand, an exclusive party will be held where everyone can have the chance to enjoy this year’s music campaign in a unique way through a special auction where Black Eyed Peas will donate some of their personal outfits. All the proceeds from this auction will be given to three charity organizations for children. All these will differentiate this year’s music campaign from those that we have done in previous years.” Consumers may get the chance to win one of the 10 exclusive units of Nissan Tiida — Pepsi-Tiida Limited Edition worth Bt699,000 each and Bt6.99 million in total through the “Drink Pepsi, Jump up to the Luck” promo. Consumers may simply send the cap of Pepsi, Pepsi Max or Pepsi Twist (10 oz, 15 oz, 1 Lt. or 1.25 Lt.) or the ring of Pepsi can (325ml) with “MUSIC 07” message together with the sender’s name, address and telephone number to P.O.Box 170 — 171, Jatujak, Bangkok 10900 from now until November 15, 2007. Pepsi will give away 2 prizes in each of the first 2 lucky draws on Oct 5 and Oct 19 and 3 prizes in each of the last 2 lucky draws on Nov 2 and Nov 23 respectively. Winners will be announced on www.pepsithai.com. Consumers may also get the chance to receive a trendy “Pepsi Music Bag” worth 250 baht by exchanging 5 caps of Pepsi, Pepsi Twist or Pepsi Max with “Music 07” message plus 110 baht at any Pepsi’s sales trucks from October 1-31, 2007. Also, for those who are interested in bidding for the 3 pieces of clothes worn by members of the Black Eyed Peas in Pepsi’s “Jump the Floor” TVC, more details can be found at www.pepsithai.com. All the proceeds from this auction will be given to 3 charity organizations for children. Special! From now until September 30, consumers can receive 15% discount for Black Eyed Peas concert ticket when order Pepsi at every branch of “Pizza Hut” plus a coupon to stand the chance to win one of 40 tickets worth Bt2,800 each. Enjoy Pepsi’s music campaign to the fullest and let’s get the party started with “Black Eyed Peas” at Impact Arena Muang Thong Thani on October 18, 2007. Pepsi..Life is full of endless possibilities. For Further information : Punchama Chatchen ([email protected]) Juraikarn Trakulvech ([email protected]) Ogilvy Public Relations Worldwide Ltd. Tel. 0 2205 6611, 0 2205 6618