Bangkok--16 Oct--Aziam Burson-Marsteller
Thai Honda Manufacturing Co., Ltd., Honda’s
motorcycle and power product manufacturing facility in Thailand, celebrated
its new milestone in power product production reaching 10 million units.
Currently, Thai Honda Manufacturing Co., Ltd. is the world’s No.1 exporter
of power products. It was also confident that power product exports this
year are still going strong.
“Reaching 10 million units of power products marks another proud
achievement of Honda in Thailand. We would like to thank all consumers
worldwide who have been demonstrated their strong acceptance and trust in
Thai-made power products over the past 20 years,” said Mr. Toshio Kawatsu,
President of Thai Honda Manufacturing Co., Ltd.
Mr. Kawatsu said, “The production and human resources potential in Thailand
were the key factors that drove Honda to establish our power product plant
here. Then, beginning in 1987, Honda began exporting power products to more
than 80 countries worldwide. Our key markets include the United States of
America and Europe. This year, we expect the sales of power products
combining the domestic market and exports to reach 1,900,730 units or
around 11,642 million baht in value. In addition, by the end of 2007 the
total value of power product sales is expected to be nearly 50,000 million
baht.”
Currently, Honda’s power products are employed in various types of
household and agricultural products, offering a better quality of life for
people. These products include water pumps, lawnmowers, generators and
boat engines among others. Furthermore, Honda’s power products exported to
the US are also certified with CARB Tier 3 (California Air Resources Board
Tier 3), which is the world’s most rigid emission control standard. This
achievement demonstrates Honda’s commitment to help preserve the
environment.
Thai Honda Manufacturing Co., Ltd., is the largest for-export power product
manufacturing facility of Honda globally. The plant has an annual power
production capacity of 2 million units, more than 95% of the parts used in
production are manufactured locally. In addition, the facility also has the
fastest power product production capacity in the world by being able to
manufacture 1 unit in 12 seconds.
product-integrated innovation contest among Honda’s employees. The project
helps all Honda’s associates to hone their creative thinking and applied
technology skills, which is the underlying philosophy of Honda’s power
product business.