Bangkok--17 Oct--Aziam Burson-Marsteller Pond’s invest 500 million baht launching Pond’s Flawless WhiteTM with cutting edge VAO-B3 technology for visibly lighter skin and a reduction in dark spots and blemishes in just seven days. Pond’s by Unilever Thai Trading Limited announced a new platform for beauty by launching the Pond’s Flawless WhiteTM skin care product line containing the highly innovative VAO-B3 breakthrough and using an investment of over 500 million baht. This new communication campaign will feature in romantic commercial series starring Bow-Benjawan Ardner, a hot new actress coupled with the desirable leading man Un-Wittaya Vasukornpaisan. To ensure Pond’s Flawless White’sTM growth into the masstige segment, Pond’s is holding activities that appeal to stylish young women and will remain committed to successfully lead the whitening segment. With a significant investment in resources, The Pond’s Institute Research & Development Center has created the innovative Pond’s Flawless WhiteTM with the exclusive VAO-B3 technology. Especially formulated for Asian women, Pond’s Flawless WhiteTM delivers the ultimate in skin nourishment and treatment which leads to visibly lighter skin and a reduction in dark spots and blemishes in just 7 days. Clinical tests have indicated that 90% of women who tried Pond’s Flawless WhiteTM responded positively and saw an improvement in skin appearance within 7 days. Mrs Wannipa Bhakdibutra, Vice President, Home Care and Personal Care, Unilever Thai Trading Ltd said, “Pond’s Flawless WhiteTM is a part of the whitening masstige product segment and was created to suit the needs of modern Thai women who want naturally lighter and flawlessly radiant skin. With a luxurious and appealing package combined with a complete seven-step skin care regime, Pond’s Flawless WhiteTM is the ideal solution for the new generation women. We know that skin care is the major concern of women aged 18-35 years who are more selective about facial skin care products and use at least three types of skin care products.” The whitening segment is very large, representing 48% of the 6.4 billion baht skin care segment, with Pond’s as the market leader reporting a 29.7% market share in the whitening segment, which reported strong growth of over 10.4% last year. Lighter, smoother and more radiant skin is a basic demand for most women in Asia, including Thailand. 76% of Thai women stated that lighter and more radiant facial skin was a highly desirable outcome. The latest insights into Thai women showed more than 68% were looking for a product that would help improve uneven skin tone and 68% wanted naturally lighter skin. “Pond’s Flawless WhiteTM marks the first product in Pond’s product line to make a major step into the masstige (premium mass) whitening segment and this helps strengthen the Pond’s brand image as the skin care expert that really understands women and the ultimate requirements of skin beauty. Pond’s offers women a diverse range of products that meet the needs of all skin types, ages and purchasing power,” added Mrs Wannipa. “Pond’s has strengthened its new campaign with an exciting communications strategy that is expected to open a colorful new chapter in the Thai Advertising industry and delight consumers. Pond’s has created the “7 Days To Love” TVC series, a romantic and passionate love story, with the first part of the new series airing on October 22. The new product launch will be supported with a wide range of communications activities that will run through until February 2008, with an investment of over 500 million baht, the largest ever budget for a product launch in the Pond’s history in Thailand. The new commercial series will be on air in a total of five Asian nations, “said Mrs. Pakachat Taychaburapanone, Market Development Director — Skin Care, Unilever Thai Trading Co. Ltd., The premier of “7 Days To Love” romantic TVC series takes the form of a magnificent “pink carpet” gala night with a distinctly romantic theme. The grand event will attract many celebrities including stars and directors as well as many celebrity couples from the Thai entertainment industry including: 1) Ae Sasikarn and James Ruangsak; 2) Numfon Kulanat and Stephan Santi; 3) Emy Klinpratum and C Sivat; 4) An Alicha and Puri Hirunpruek; 5) Lidia and Matthew and 6) Kalamare Pacharaseri and PK Piyawat Khempetch who will present the True Love Gallery that exemplifies their view of romantic love. In addition to the 7 Days To Love TVC series, Pond’s will deploy a comprehensive integrated marketing communications program including outdoor media, BTS advertising media, activity booths, distribution of more than 500,000 product samples and others. About VAO-B3 technology VAO-B3 is an ideal complex of Vitamin E with antioxidants that are effective against UV- induced cell and damage; Allantoin that helps the skin recover and controls inflammatory pigmentation that causes uneven skin tone and dark spots; targeted Optics that goes straight to work, making the skin smooth and radiant and Vitamin B3, an ingredient for skin lightening products that actively blocks melanin below the surface of the skin to remove dark spots, provide even skin tone and stimulate unsurpassed light and radiant skin. New Pond’s Flawless White provides lighter skin, even tone and a reduction of black spots, resulting in visibly lighter, flawlessly radiant skin in just 7 days. * The testing results: Evaluation, on Volunteers, of The Lightening and Depigmentation Effect; Clinical Test conducted by Dermscan Asia 2007 For more information, please contact: Rosarin Wiwatsujaritkul or Duangnead Chevavichavalkul Aziam Burson-Marsteller Tel. 0 2252 9871 E-mail: [email protected]