Bangkok--9 Jan--Thana Burin Asia Pacific Microsoft (Thailand) Ltd in collaboration with True Corporation Plc have developed True Coffee and TrueLife shops to be the role model for an educational Internet caf? emphasizing safety and creativity in line with the Government’s policy. Both Microsoft and True are confident that with the installation of basic computer programs, including Microsoft Windows Vista, Microsoft Office 2007 and Digital Literacy, their joint initiative will help foster learning while responding to customer lifestyles. Papon Ratanachaikanont, Assistant to President/CEO of True Corporation Plc, said, “Microsoft is recognized as a leading operational and online network system operator. The collaboration between True and Microsoft will further strengthen True Group’s True Coffee and TrueLife businesses as a community focus for the younger, trend-setting generation and coincides with True’s vision of bringing knowledge and information to all households throughout Thailand. This collaboration will also offer added value to customers who can learn various software applications from Microsoft as well as using Internet services at 27 True Coffee and TrueLife shops. Moreover, they can further enhance their learning experience through Internet access as they will be able to log-in to study the Quick Chinese program, as well as learn English through e-learning technology.” Patama Chantaruck, Managing Director, Microsoft (Thailand) Ltd, said, “This is part of the Microsoft’s Unlimited Potential effort to support shops with an Internet caf? concept to become the place for people to access useful information. This also links to True concepts which integrate technologies within the Group, especially on combining high-speed Internet services. Because True Coffee and TrueLife are different from other Internet caf?s, during the initial stages Microsoft will provide support on general educational programs related to work and our daily life, including fundamental computer studies, Microsoft Windows XP and Microsoft Windows Vista, the Microsoft Office 2007 program and the Digital Literacy program available only at True Coffee and TrueLife stores. Customers simply pay an hourly Internet fee at True Coffee and TrueLife shops for access. This collaboration will also follow the Government policy aimed at creating safe and creative Internet caf?s.” Faycal Bouchlaghem, General Manager Unlimited Potential Group APAc said: “iCafes is the major program worldwide under the Unlimited Potential initiative which aims to enable sustainable economic and social opportunity for the next five billion people currently underserved by technology. We are very excited to embark on this journey in partnership with the Government of Thailand and True to transform the image of iCafes by turning them into education and learning hubs for local communities that provide access to genuine and safe computer experience for their users”. Said Papon and Patama, “This cooperation between Microsoft and True to create the Internet caf? role model as a source of educational information is the first step in using the two companies’ technological expertise to meet the needs of the new generation, as well encouraging the public to use the Internet properly in line with government policy.” For more information, please contact: PR Department, True Group Pimolpan Siriwongwan-ngarm Tel: +66 (0) 2699 2772 Email: [email protected] Wipada Isara Tel: +66 (0) 2669 2778 Email: [email protected] Prodpran Sernvongsat Tel: +66 (0) 2669 2774 Email: [email protected] Thana Burin Asia Pacific Ltd Kasemsri K Eufemio(08 1 611 4696) Tel: +66 (0) 2231 6158-9 Email: [email protected] Angkana Teerapornamornrat(08 1 721 7523) Tel: +66 (0) 2231 6158-9 Email: [email protected]