Bangkok--25 Jan--ARC Worldwide Bo — Chayada Masayavanich, Laura — Sasithorn Wattanakul, Toey — Winrat Sansanasakiat and Lisa - Elizabeth Sadler all beam with pleasure of , during the official Downy Extra Concentrate product launch in Thailand by manufacturer and local distributor P&G Thailand--Downy fabric softener is their most favorite fabric care when they lived abroad. The product arrival to Thailand stirs a big gleeful wave among local celebrities who once enjoyed the quality of ‘Downy,’ the US’ No. 1 fabric softener, during their days living in abroad. Thailand’s official product launch features 4 Thai celebrities who represent Downy’s real users with strong impressions of the product, come out to share their real-life stories about their Downy experiences through ‘Downy Closet Exhibition’, which showcase their favorite items from their own closet that closely relate to their special Downy stories. The Closet Exhibition starts off with the exhibition of the beautiful ‘modern mom’ Bo — Chayada Masayavanich who says to ‘always give only the best to my son.’ In her own words about Downy, Bow says “I’d known Downy since before I went to the UK to study. I was exposed to Downy by my mother who went to the US and learnt that Downy was the country’s best selling fabric softener used in almost every US household. She tried the product and fell right in love with it because of Downy’s soft and long-lasting fragrance and the fact that the concentrated product required her to use only just a little quality. Later, my mother used Downy in everyone’s laundry, including mine. So when I went to study in England, I also chose Downy as my fabric softener. Every time I smelled Downy’s scent, I thought of my mother, so I would also like to portray that special Downy feeling in ‘My Memory’ concept because Downy gave me ‘my special memory’ with my mother. Since I was little, my mother always chose only the best thing for all of us and I personally feel deep gratitude to my mother and would like to give the similar thing to my own son. One of the best things I received from my mother is Downy, so I would like to pass it on to Ashi, my son. I always do my best taking care of my own home and my son, especially when it comes to Ashi’s laundry because it makes direct contact with him everyday. Now that he is growing up, I want him to always be happy, so Downy is my choice for his laundry. Ashi likes Downy very much. So, my story with Downy is a long list of good memories, not only between me and my mother, but also between me and my son.” But the first celebrity is not the only one with impressive story to tell. She also adds that “That knits section unveils another of my personalities that many of you might not know about. I am a big fan of handicraft products and I always spend my free time knitting something, especially during my pregnancy of Ashi. However, I haven’t had a lot of chances to wear those knits, so I keep them for some occasional enjoyment and appreciation. One way to preserve these pieces with nice fragrance is to wash them together with Ashi’s and my laundry which usually accumulate to quite a big pile. Usually, such a big heap of laundry would require a great amount of fabric softener, but with Downy Extra Concentrate, I only need 1/5 of the current usage. Downy is special concentrated formula and I have to say that I am totally glad that the product has finally arrived to Thailand.” Now it’s time for the ‘Closet Exhibition’ of another ‘super mom’ Laura - Sasithorn Wattanakul who says that “First, I have to say I am very glad that Downy is finally available in Thailand. Otherwise, my mother would have to bring them all the way from the US since my mother has two homes, one here and one in the US and she always stocks up Downy here. There was one time that she ran out of Downy here and thus used another brand for fabric softener; it just made her felt like she has lost something like the usual fragrance that always makes her happy. Downy’s soft fragrance stays on the clothes, even after a while in the closet. No other brand can replace that freshness and scent of Downy. So after that incident, I’d finally understood why my mother always brought Downy all the way from the US for her uses in Thailand. Downy’s good quality makes the product the US’s No.1 best seller. And now it is my turn to take care of my own family which I adore most in life-- especially when I had my own daughter who gave me a sense of what real love is. I would like to feature the Closet Exhibition with favorite pieces of my family, hence the theme ‘My Family Favorite’ that includes not only clothes, but also bags, shoes and some pairs of jeans that my husband had worn since his days in school which needs special attention to prevent undesirable stuffy scent. Downy Extra Concentrate can cope all stuffy smell problem and it costs much less because it requires us to use only 1/5 of the current usage of other softeners. I always have a big load of laundry each time yet with just a little bit of Downy Extra Concentrate, my laundry is well taken care -- its softening agents also give a much-loved long-lasting freshness.” New ‘celeb-mom’ Toey — Winrat Sansanasakiat reveals that Downy makes her sleep well each night in ‘My Sweet Dream’ Closet Exhibition --following the featured items most of which are bed sets. I believe that good nightly sleep is important for both body and mind, especially when we come back home exhausted from works The freshness and scent of the newly-washed bed sets can magically heal our soul and help us sleep well throughout the night. I sometime bring my own bed set when traveling so that I can wake up totally refreshed and ready for the day’s works. And my best favorite scent is Downy’s -- I am so glad when finally the product has made its way to Thailand, I rushed out and buy the product for the all bed sets featured in here, making every pieces filled with Downy’s special scent. I was firstly hooked to Downy during my stay with my sister in the US, where I helped her in household chores, including the laundry, which later became my specializedskills. In addition to softening the fabric, the product also gives my clothes a very refreshing soft scent that I like. I can’t believe that the product can be this fragrant. Also, its concentrated formula means I only need to use just 1/5 of the current usage for a perfect result. My weekend clothes stay fresh and fragrant in the closet despite they have been washed since the beginning of the week. I am very impressed by this fact because well-scented clothes just elevate my moods for the whole long day.” The final exhibition belongs to Lisa — Elizabeth Sadler, a beautiful television anchor with an educational degree from abroad, who showcases her closet under the theme of ‘My Birdie Tale.’ A sport lover, Lisa says that “I got to know Downy since when I was studying in the UK where I heard about the product through friends who were studying in the US. But I never had a chance to try the product until I came back to Thailand. Cousins of mine lived in Chicago and whenever they came back to Thailand, we always threw big Thai-food parties to get together among all of us where we enjoyed the food including the smell of the kitchen. At laundry time, cousins from Chicago asked for Downy, the US’s No.1 fabric softener that I didn’t have. They brought me the product as souvenirs in their next trips which quite surprised me that the fabric softener made to the list of souvenirs. They also told me to use only a little because of the concentrated formula. So I tried it and used much less than the normal usage required by other product and the result was just amazing. My laundry was both soft and refreshingly fragrant -- Downy also delivered economical benefit. Now, Downy is my favorite fabric softener, especially when used for my sports outfits which are usually not washed immediately. Normally I do one big laundry at a time and Downy, with only little quantity, works fabulously with their unique refreshing scent that sticks long on to my clothes. Believe it or not, wearing well-scented clothes just increase my confidence, especially in my favorite sport of badminton. So, that’s why I chose to display my badminton outfit in to the exhibition which I call ‘My Birdie Tale.’ Today, I would also like to say that I am very glad that Downy has finally arrived to Thailand. I will just call my cousins so they can bring me different souvenirs next time they come over.” Impressive, isn’t it? The beautiful love stories about Downy shared by all 4 celebrities. But, these four beautiful stories are only parts of many other impressive stories about Downy to be told later by other celebrities in the future. For those who would like to get the experience of Downy’s freshness and scent, simply try Downy Extra Concentrate at all leading department stores… and you will fall in love with Downy just like they all did. For further information, please contact: ARC Worldwide Thailand Srisakow Nilacunm (Onn)/ Tel 02 684 5704/ Mobile 081 851 9188 Chiraporn Wichianpracha (Amp)/ Tel 02 684 5694 / Mobile 081 985 9273