Bangkok--5 Feb--Aziam Burson-Marsteller Nokia, the world leader in mobile communications, announced its 2008 business direction, taking a significant step ahead by broadening from a mobile device producer to a service provider to meet mobile Internet lifestyles. Nokia also roll out Ovi, a door to all mobile Internet services including music, photography, video, games, maps and location-based services. Nokia also outlined its long heritage in addressing environmental issues and commitment to driving new initiatives in the mobile industry. Vipul Sabharwal, General Manager, Nokia (Thailand) Ltd. said, “We are at the dawn of a new era in mobile communications driven by the rapid convergence of the internet and mobility. As the market leader, Nokia is broadening its business focus from mobile devices to offering a wide range of Internet services. Ovi is a unique service that reflects Nokia’s vision to be an Internet company that allows consumers to create, share, have access to data and experience entertainment, anywhere and anytime.” Ovi, meaning “door” in Finnish, is roll out in Thailand today. Its first service is N-Gage that are accessible via the Nokia N81 and Nokia N81 8GB and soon via other Nokia devices. Aiming to create consumer awareness and excitement about mobile music, prepare for the launch of Ovi’s music service, Nokia today announced a collaborative effort with Grammy to provide 6-months Unlimited Music Downloads of Grammy songs for Nokia Nseries and Nokia Express Music customers for free. “To optimize the use of mobile devices and meet diverse consumer multimedia needs, Nokia is bringing the multimedia functionality to mass market, offering the industry’s broadest product portfolios, with devices for all major consumer segments and at all price points, added Vipul. Nokia also outlined its long heritage in addressing environmental issues and commitment to driving new initiatives in the mobile industry in areas such as energy efficiency, materials used in products, recycling and packaging. Currently 65 to 80 % of a Nokia mobile phone can now be recycled. Nokia has reduced package sizes to use less material and reduce energy consumption in production process and logistic. Nokia also produed energy saving chargers that consume 94% less energy than Energy Star requirements, and putting alerts into its devices to encourage people to unplug their chargers. “The environment and corporate responsibility are fundamental to Nokia’s business, brand and culture. Nokia aims to set environmental standards for the industry through products and services that deliver natural and environmental sustainability, make a positive contribution and are good business sense,” concluded Vipul. *Energy Star requirements: strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.