Bangkok--7 Mar--Total Quality PR ESPN STAR Sports Renews Rights for Golf’s Prestigious The Masters Tournament Asia’s number one sports broadcaster brings year-round matchless line-up of golf programming to Asian fans. Tuning in to The Masters has become a ritual for all golf fans and ESPN STAR Sports (True Visions, Ch.39, 65) is proud to continue its own tradition of broadcasting golf’s revered major championship ‘live’ across Asia for the next three years, having successfully secured broadcast rights for The Masters from 2008 to 2010. ESPN STAR Sports has been bringing The Masters to an Asia-wide audience since 2003 and this new deal will see the network bring ‘live’ coverage of all the four days’ action from the lush grounds of the Augusta National Golf Club, as the world’s best golfers compete for the celebrated green jacket. As in previous years, ESPN STAR Sports will support The Masters ‘live’ coverage with comprehensive presentation packages including half-hour daily highlights and ‘live’ on-ground reports in English and in Mandarin Manu Sawhney, Managing Director, ESPN STAR Sports said: “For players and fans alike, The Masters represents a hallowed rite of passage with its rich tradition and indelible imagery. We are pleased to be able to continue bringing one of golf’s biggest tournaments to our viewers with this multi-year renewal.” This latest multi-year acquisition is another feather in ESPN STAR Sports’ cap of major golf championship properties which include The Open Championship and The US Open. ESPN STAR Sports has also secured multi-year rights to the PGA Grand Slam of Golf, Asian Tour and the PGA Euro Pro Tour, Mauritius Open and Ladies European Tour for the 2008-2010 seasons. ESPN STAR Sports' stellar golf coverage is complemented by news updates on its online platform www.espnstar.com and its original in-house production, Golf Focus. Viewers can keep track of all the latest news as it happens by logging on to www.espnstar.com for up-to-the-minute results and highlights on the major golf tournaments. Golf Focus airs every Wednesday at 2100BKK on STAR Sports. Back for the 4th season, Golf Focus is presented by Alan Wilkins who, along with guest experts, dissects and discusses the sport from every single angle. Each week, Golf Focus will bring exciting highlights from the major tournaments and tours, profile professional golfers from the region and internationally, tips how to improve the game and an insight into the finer nuances of the game. About ESPN STAR Sports ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies — Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) — to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services. ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 17 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN Asia, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Singapore, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports Singapore, STAR Sports Southeast Asia, STAR Sports Taiwan, and STAR Cricket. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw and footballcrazy.tv interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN and STAR Sports Mobile delivers differentiated mobile content targeted at its various audiences. mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis. STAR Sports Mobile aims to provide interactive and entertaining opportunities to engage with sports, delivering exclusive video excerpts from leading football clubs Arsenal and Liverpool as well as highlights from STAR Sports original programmes covering opinions, instructional tips and the latest online game reviews. For more information, please contact: Tom Van Blarcom / Ruthaiwan Tanwongwan Total Quality PR (Thailand) Co., Ltd., Tel: +66 (0) 2260 5820 Email: [email protected]