Elevating the Digital Experience, enabling customers to scan receipts, accumulate spending and instantly access benefits via the CENTRAL X app. Download now: https://central-x.app.link/CENTRALX-New-Scan-Receipt
Advancing Data-Driven Marketing by connecting customer data nationwide to deliver more relevant, tailored experiences that better meet the needs of both customers and tenants.
Making The 1 EXCLUSIVE status upgrades easier than ever through receipt scanning, unlocking exclusive benefits including special rewards, complimentary parking and exclusive activities.
Bangkok - Central Pattana Public Company Limited, Thailand's leading real estate developer, continues to advance digital innovation to enhance customer experiences. Most recently, the company has introduced "Scan Receipt", a new feature on the CENTRAL X app that allows customers to scan receipts from purchases made at Central shopping centres, accumulate spending and access exclusive benefits directly from their smartphones. The feature simplifies the post-shopping process, offering greater convenience and reinforcing the "REDEEM IN YOUR HANDS" concept, which puts shopping benefits at customers' fingertips while delivering a seamless, uninterrupted shopping experience.
Download the CENTRAL X app: https://central-x.app.link/CENTRALX-New-Scan-Receipt
Learn how to scan receipts:: https://www.facebook.com/reel/1093829769819998
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said, "We believe that meaningful innovation begins with a deep understanding of our customers. CENTRAL X has therefore been developed as a digital platform that seamlessly connects online and offline shopping experiences. One example is the new Scan Receipt feature, which enables customers to scan receipts and accumulate spending directly from their smartphones, making the process faster and more convenient. The feature is available across 44 Central shopping centres nationwide, covering more than 25,000 participating stores, with receipt scans expected to reach 3.6 million annually, representing a remarkable 150% growth. At the same time, our nationwide network of shopping centres enables us to gain deeper insights into diverse customer behaviours and preferences. By leveraging these insights, we can develop more relevant activities, communications and promotions that resonate with our customers, enhancing their overall experience while creating greater business opportunities and driving sustainable growth for our partners."
Central Pattana continues to advance CENTRAL X and its digital services, leveraging technology and consumer insights to deliver smarter, more seamless and personalised experiences that evolve with customers' lifestyles. This reinforces Central Pattana's vision of being the Center of Life, where innovation connects every aspect of life and elevates everyday experiences.