Bangkok--16 Apr--Spark Communications When The Langham in London, originally opened in 1865, it was Europe’s first Grand Hotel, frequently visited by royalty and celebrities. The Langham is a classic European luxury brand dating back over 140 years when it first opened in London as Europe’s first Grand Hotel to enthrall and enchant generations of guests with values which are still relevant to guests in the 21st century. All four creative executions were shot at the flagship property in London are designed to exude timeless elegance and showcase the grace, historic charm and touch of fairytale magic that you will find in all The Langham properties. The Langham has chosen pink to be their corporate colour and throughout the campaign this distinctive colour is highly visible, giving the group clear brand associations with the colour which is unique for a brand in the luxury hospitalityindustry.Langham Place “Stimulating Hospitality” The stimulating Langham Place hotel is portrayed as a playground. Using strong imagery and punchy copy, this campaign focuses on profiling the sense of individuality of the hotel as well as its guests. All four creative executions show Langham Place as refreshing and modern. The images of the guests represent adventurous, fun-loving and young at heart people. They work hard, play hard and love to be inspired, waking up to new experiences that broaden their frontiers. The advertising is clearly divided into two elements. The first element showcases one of the hotel’s key characteristics or Unique Selling Points (USPs) that also underpins our guest experience while the second element represents the individuals who are likely to be guests of Langham Place.