Bangkok--24 Sep--JWT Public Relations Siam@Siam Design Hotel and Spa injects over 80 MB on “SKYDINE DESIGN ON 25”, Thailand’s breakthrough sky dining project delighting all palates with top of the world’s cuisine and exquisite wine from France and the Mediterranean The country’s first-of-its-kind “SkyDine Experience” with a seamless “Industrial Art Design” concept will showcase 2 spectacular restaurants and 1 bar on the 25th floor with breathtaking 360-degree panoramic views of the Bangkok skyline from the point where cosmopolitan Bangkok and the classic ambience of Ratanakosin Island meet. The new “SKYDINE DESIGN ON 25” concept aims to reach new heights in sophisticated sky dining amongst discerning business people and families through “The Roof Champagne & Wine Bar”, the first in Thailand and second in Asia, “The Roof Restaurant, Thailand’s first stone grill Alfresco, and La Vue, the cr?me de la cr?me French and Mediterranean dining, from 17th October onwards. Mr. Pornpinij Pornprapa, President and CEO of Siam@Siam Ltd., and Siam@Siam Design Hotel and Spa, disclosed that “The Hotel has invested more than 80 million baht to launch the breakthrough concept of restaurants and bar in the sky called “SKYDINE DESIGN” featuring Industrial Hip structure and Industrial Art decorations on the 25th floor with a budget expenditure of over 70 million baht for building 2 sophisticated restaurants and a bar and more than 10 million baht for the marketing budget. Apparently, 90% of overall construction is completed and the project is expected to be ready for service on 17 October, 2008.” Simply speaking, Siam@Siam project development for the final phase is now completed through the transformation of the bar and restaurants on the 25th floor to reach the new heights of Thailand’s ultimate sky dining and simultaneously offers the general public the possibility of enjoying a panoramic 360-degree view of Bangkok skyline at the point where cosmopolitan Bangkok and the classic culture of Thai people on Ratanakosin Island link. The core targets will be hotel guests and general customers, representing 60% and 40% respectively. The latter consists of the frequent dine-out family, regular patrons of popular restaurants, and particularly, business people and executives who are looking for an ideal dining venue for business meetings and usually visit famous restaurants 4-5 days a week. Their preferred dining venue must meet their selection criteria in the following order: taste, food style, dining atmosphere, location and service. Mr. Sanya Saengboon, General Manager, added that “In terms of marketing strategy, a publicity programme will be used to promote our 2 sophisticated restaurants and one bar by providing correct, clear and detailed information to potential customers directly and quickly along with a personal invitation to visit the restaurants. Additionally, on-going food & beverage promotions which are tailor-made to suit each restaurant’s style will be held throughout the year in order to sustain interest and increase popularity including festive promotions to attract and maintain frequent visits. Mr. Sanya further stated that “We are confident in the unique selling points of our 2 restaurants and 1 bar which actually set us apart. The unmatched “SkyDine Design” redefines the concept of an ultimate sky dining experience through world-class champagne and beverages, finest ingredients, superb delicacies with great flavour, extraordinary menu creation and first class service. Our guests will be welcomed with sophisticated sky-high ambience and offered perfect enjoyment amidst the breathtaking views of the Bangkok skyline on the 25th floor overlooking cosmopolitan Bangkok. By combining these winning elements, Siam@Saim is soon to be the best sky dining experience Bangkok has to offer. Equally important, the “All Wins Strategy” is strictly used when choosing food and beverage partners to achieve the synergy and win over customers for their loyal patronage and regular visits.” Two restaurants and one bar consist of ? Section 1: The Roof Champagne & Wine Bar This 60-seating venue will perfectly complement the drinking pleasure with the infinite, magnificent views of the blue horizon and top-of-the-world champagne and beverages. ? Section 2: The Roof Restaurant Thailand’s first stone grill alfresco on the roof top with stunning 360-degree views of Bangkok which will dazzle all eyes and all palates with extraordinary stone grill delicacies for up to 130 seated customers. ? Section 3: La Vue The 50-seat upscale European restaurant instills a sense of classic French and Southern Italian along the Mediterranean from decorations through an array of signature dishes whilst offering magical views of Ratanakosin Island and several landmarks of Bangkok by night. Mr. Sanya concluded that “We hope that our high-end restaurants and bar in the sky will enjoy a warm welcome right after the launch and attract both hotel guests and general customers. Given that the introduction period perfectly coincides with several festive celebrations, the newly-launched venues will undoubtedly attract those who are planning to celebrate the festive events and are expected to break even within the next 3 years. Enjoy the breathtaking sunset from the SkyDine Design restaurants and bar on the 25th floor surrounded by the infinite blue sky and remarkable views of the Bangkok horizon whilst dazzling the palates with the perfect combination of extraordinary cuisine and enjoyment. Indulge in the finest elements that make every minute of your night an unforgettable event and leaves you with the desire to revisit SKYDINE DESIGN ON 25 at Siam@Siam Design Hotel and Spa on 02.-217-3000. For information, please contact JWT Public Relations: Porntip Wiriyakitpattana (Bee), T: 0-2204-8210, 086-813-1981, or Wongchan Tangsongsak (Chan), T: 0-2204-8221, 089-127-2089