Bangkok--25 Sep--JWT Public Relations Siam@Siam Design Hotel and Spa injects over 80 MB on “SKYDINE DESIGN ON 25”, Thailand’s breakthrough sky dining project delighting all palates with top of the world’s cuisine and exquisite wine from France and the Mediterranean The country’s first-of-its-kind “SkyDine Experience” with a seamless “Industrial Art Design” concept will showcase 2 spectacular restaurants and 1 bar on the 25th floor with breathtaking 360-degree panoramic views of the Bangkok skyline from the point where cosmopolitan Bangkok and the classic ambience of Ratanakosin Island meet. The new “SKYDINE DESIGN ON 25” concept aims to reach new heights in sophisticated sky dining amongst discerning business people and families through “The Roof Champagne & Wine Bar”, the first in Thailand and second in Asia, “The Roof Restaurant, Thailand’s first stone grill Alfresco, and La Vue, the cr?me de la cr?me French and Mediterranean dining, from 17th October onwards. Mr. Pornpinij Pornprapa, President and CEO of Siam@Siam Ltd., and Siam@Siam Design Hotel and Spa, disclosed that “The Hotel has invested more than 80 million baht to launch the breakthrough concept of restaurants and bar in the sky called “SKYDINE DESIGN” featuring Industrial Hip structure and Industrial Art decorations on the 25th floor with a budget expenditure of over 70 million baht for building 2 sophisticated restaurants and a bar and more than 10 million baht for the marketing budget. Apparently, 90% of overall construction is completed and the project is expected to be ready for service on 17 October, 2008.” Simply speaking, Siam@Siam project development for the final phase is now completed through the transformation of the bar and restaurants on the 25th floor to reach the new heights of Thailand’s ultimate sky dining and simultaneously offers the general public the possibility of enjoying a panoramic 360-degree view of Bangkok skyline at the point where cosmopolitan Bangkok and the classic culture of Thai people on Ratanakosin Island link. The core targets will be hotel guests and general customers, representing 60% and 40% respectively. The latter consists of the frequent dine-out family, regular patrons of popular restaurants, and particularly, business people and executives who are looking for an ideal dining venue for business meetings and usually visit famous restaurants 4-5 days a week. Their preferred dining venue must meet their selection criteria in the following order: taste, food style, dining atmosphere, location and service. Mr. Sanya Saengboon, General Manager, added that “In terms of marketing strategy, a publicity programme will be used to promote our 2 sophisticated restaurants and one bar by providing correct, clear and detailed information to potential customers directly and quickly along with a personal invitation to visit the restaurants. Additionally, on-going food & beverage promotions which are tailor-made to suit each restaurant’s style will be held throughout the year in order to sustain interest and increase popularity including festive promotions to attract and maintain frequent visits. Mr. Sanya further stated that “We are confident in the unique selling points of our 2 restaurants and 1 bar which actually set us apart. The unmatched “SkyDine Design” redefines the concept of an ultimate sky dining experience through world-class champagne and beverages, finest ingredients, superb delicacies with great flavour, extraordinary menu creation and first class service. Our guests will be welcomed with sophisticated sky-high ambience and offered perfect enjoyment amidst the breathtaking views of the Bangkok skyline on the 25th floor overlooking cosmopolitan Bangkok. By combining these winning elements, Siam@Saim is soon to be the best sky dining experience Bangkok has to offer. Equally important, the “All Wins Strategy” is strictly used when choosing food and beverage partners to achieve the synergy and win over customers for their loyal patronage and regular visits.” Two restaurants and one bar consist of Section 1: The Roof Champagne & Wine Bar This 60-seating venue will perfectly complement the drinking pleasure with the infinite, magnificent views of the blue horizon and top-of-the-world champagne and beverages. Section 2: The Roof Restaurant Thailand’s first stone grill alfresco on the roof top with stunning 360-degree views of Bangkok which will dazzle all eyes and all palates with extraordinary stone grill delicacies for up to 130 seated customers. Section 3: La Vue The 50-seat upscale European restaurant instills a sense of classic French and Southern Italian along the Mediterranean from decorations through an array of signature dishes whilst offering magical views of Ratanakosin Island and several landmarks of Bangkok by night. Mr. Sanya concluded that “We hope that our high-end restaurants and bar in the sky will enjoy a warm welcome right after the launch and attract both hotel guests and general customers. Given that the introduction period perfectly coincides with several festive celebrations, the newly-launched venues will undoubtedly attract those who are planning to celebrate the festive events and are expected to break even within the next 3 years. Enjoy the breathtaking sunset from the SkyDine Design restaurants and bar on the 25th floor surrounded by the infinite blue sky and remarkable views of the Bangkok horizon whilst dazzling the palates with the perfect combination of extraordinary cuisine and enjoyment. Indulge in the finest elements that make every minute of your night an unforgettable event and leaves you with the desire to revisit SKYDINE DESIGN ON 25 at Siam@Siam Design Hotel and Spa on 02.-217-3000. Fact Sheet - SKYDINE DESIGN ON 25 Siam@Siam Design Hotel and Spa “A 360-Degree Experience” SKYDINE DESIGN ON 25 is Siam@Siam Design Hotel and Spa’s innovative concept of bar and restaurants on the 25th floor overlooking the center point linking the cosmopolitan business districts with skyscrapers in the east of Bangkok and the contrasting views of traditional Ratanakosin Island untainted by sky high towers. The project also provides magnificent views of several architectural landmarks, for instance, Golden Mountain at Wat Saket, Anata Samakom Throne Hall, Benchamapophit Temple (Marble Temple), Nang Leung Racecourse whilst unveiling the infinite views of the charming large green areas full of giant trees at Chitlada Palace. SKYDINE DESIGN ON 25 will dazzle all eyes with breathtaking 360-degree panoramic views of Bangkok, offering one of the most spectacular spots in Bangkok to enjoy the unusual late afternoon watching the sun gradually drop towards the horizon. Uniquely outstanding, SKYDINE DESIGN ON 25 features Industrial Hip structure and Industrial Art decorations using steel and stainless steel as the main construction materials in the columns, shoulder poles and balconies to reflect the powerful, highly stable structure. The colour schemes of brightened deep blue and bright deep red are designed to express the bright and lively emotions of a happy lady, the hidden charm of the space 915.69 square meters, covering 2 dining sections, namely La Vue and The Roof Restaurant along with The Roof Champagne and Wine Bar which open daily from 6 pm to midnight. La Vue The 50-seat upscale European restaurant offers classic French and Italian ambience through a spacious and private dining experience surrounded by panoramic mirror decoration to offer superb, uninterrupted views of Ratanakosin Island and several architectural landmarks of Bangkok by night. A myriad of Bangkok views looking out from the 25th floor were creatively used in the decoration to make a frame around the panoramic mirror imitating the world’s famous painting, La Vue, which stands for the name of the restaurant. La Vue’s menu is truly exquisite. Only the finest ingredients from around the world are used in the food preparation and cooked by renowned chefs with years of experience in Southern Mediterranean cuisine. The food is cooked at the Skydine Design Kitchen, a see-through kitchen that reveals the entire process in the making of the famous dishes. La Vue’s signature is the marriage of immaculate dishes with specific types of first-class wine for ultimate dining pleasure, for instance, pan-seared foie gras with cumquat and apple compote, served with Kabinett Halbtroken, Schloss Vollrads 2006, or a popular seafood menu like lobster bisque with XO Cognac served with Macon Villages,Chameroy,Louis Latour 2005, etc. The Roof Restaurant This multi-level design restaurant provides every seat on the roof top experience with remarkable angles of Bangkok by night. Designed to accommodate private dining and various parties or functions of up to 130 seated guests, The Roof is also Thailand’s first stone grill alfresco restaurant. Food is freshly cooked on volcanic stones which can retain the heat for a period of 20-minute cooking. With the inside temperature exceeding 400 degrees Celsius, customers will be able to cook the food by themselves and eat it right away, a chance to enjoy “Hot Stone Grill” for the first time. Apart from a variety of international dishes made from the world’s finest ingredients, the Roof’s monthly Full Moon Dining is the restaurant’s signature event. The Roof Champagne & Wine Bar This 60-seat bar will complement your pre and post-dinner drinking pleasure to perfection through top-of-the-line champagne and wine collections from around the world, and in particular, your personal Sommelier with years of expertise to cater for every drinking need. The bar is unmatched in choices of exquisite and stylish pre-dinner drinks to entertain the customers while watching the amazing sunset. Personalised Martini: The only place to offer a unique martini made by a personal Sommelier who will provide advice and cater to every need. A large collection of the finest red and white wine from Bordeaux in the South of France and Mediterranean countries i.e. Chateau Mouton Rothschild, Chateau Lafite Rothschild, Chateau Latour, Chateau Margaux and Chateau Haut —Brion and also first class wine from California and Australia. The World’s Renowned Champagne such as Krung, Dom Perignon, Veuve Clicquot Ponsardin and Pommery, Cuvee Louise Millesime, etc. For more information,please contact : JWT Public Relations,JWT( Thailand) Khun Wongchan Tangsongsak(Chan) Tel.02-204-8221 /MB.089-127-2089 Khun Porntip Wiriyakitpattana(Bee)Tel.02-204-8210 /MB.086-813-1981