Bangkok--6 Oct--124 Communications “72 Hrs Amazing Thailand Pattaya & Phuket” Campaigns Leverage success of preceding campaigns Tourism Authority of Thailand (TAT) together with MasterCard Worldwide today announced the launch of “72hrs Amazing Thailand Pattaya” and “72hrs Amazing Thailand Phuket” campaigns, leveraging a warm welcome of two previous projects in the same series; 72hrs Amazing Thailand Bangkok Metropolis and Peripheries and 72hrs Amazing Thailand Chiang Mai. The campaigns present a host of unique travel information and exclusively priceless privileges of Pattaya and Phuket through 72hrs Amazing Thailand guidebooks. Mrs. Juthaporn Rerngronasa, Deputy Governor for Marketing Communications, Tourism Authority of Thailand, said, “the 72hrs Amazing Thailand campaign has been initiated by Tourism Authority of Thailand with support of main sponsor MasterCard Worldwide for tourists to experience all impressions that one of the Asia’s finest destination has to offer. The outstanding success of 72hrs Amazing Thailand and 72hrs Amazing Thailand Chiang Mai has brought TAT confidence in promoting unique charms of other tourist destinations in Thailand including top-ranking beach cities in the Gulf of Thailand and the Andaman Sea like Pattaya and Phuket. Access to stylish travel lifestyle containing top-scale services from hotels and resorts, dining outlets and shopping centers provided in the campaign will doubtlessly add colors to any trips; despite a short one”. Eileen Wee, vice president and country manager for Thailand, MasterCard Worldwide said, “Following the success of the two preceding 72hrs Amazing Thailand campaigns, the 72hrs Amazing Thailand Pattaya and Phuket is another initiative by TAT and MasterCard that aims to provide visitors to Pattaya and Phuket, priceless experiences in accordance with our slogan ‘There’s something money can’t buy, for everything else…there’s MasterCard’. As a part of the campaign, visitors holding MasterCard cards will enjoy the beauty of two major tourist destinations like Pattaya and Phuket with specially designed privileges and discounts given by more than 100 hotels and resorts, restaurants, spas and other merchants. MasterCard is honored to be a part of this endeavor to make Thailand one of the top tourist destinations globally. We look forward to a long-term collaboration with TAT”. The 72hrs Amazing Thailand Pattaya and 72hrs Amazing Thailand Phuket colored guidebooks in English are available at all leading bookstores such as KINOKUNIYA, Asia Books and B2S and will be distributed to TAT offices globally. A special brochure and mini CD with same contents as in the guidebook exclusively produced for MasterCard will be distributed to MasterCard’s local partners and offices worldwide. Also included in the guidebooks are generous discounts of up to 50% from now until December 2009 at over 100 participating merchants; for instance, The Zign Hotel, Nusa Playa Hotel & Spa, The Cliff Spa @ Royal Cliff, Under Water World, Skydive Pattaya and Orangery By the Sea in Pattaya and Sheraton Grande Laguna, Sri Panwa, Banyan Tree Phuket, SALA Phuket Restaurant, Mali Waterfront, The Plaza Surin, Jungceylon Shopping Center and The Royal Spa & Health Club in Phuket. For more information, log on to http://www.thailand72hrsamazing.com or call Tourism Authority of Thailand at Call Center 1672. For more information please contacts: Elizabeth Wongwasin [email protected] Wanwisa Saisud [email protected] Pathomthida Pongleng [email protected] 124 Communications Plc. Tel 0 2662 2266 Fax 0 2204 2662