Bangkok--21 Oct--Thai AirAsia
Thai AirAsia, an associate of the AirAsia Group, the leading and largest low cost carrier in Asia, today announced the launch of its new in-flight services including in-flight magazine aptly called Travel 3Sixty and a vast new selection of hot meal available onboard. To add to the excitement, the airline also showcased new merchandises and memorabilia which are exclusively offered for sale onboard its flights. The new services reinforce AirAsia’s position as the leader of the low-fare carrier in Asia with its continuing effort to enhance guests’ experience.
Starting from October 2008 onwards, guests on all Thai AirAsia’s flights will be entertained by Travel 3Sixty, the glossy 104—page monthly, English travel and lifestyle magazine. The magazine covers an array of interesting topics in the world of travel, entertainment as well as lifestyle and fashion. Travel 3Sixty is also a platform to showcase AirAsia extensive routes, services, fare promotions, Go Holiday and many others. Apart from travel destinations, the in-flight magazine also provides pertinent travel information around Asia, to latest gadgets, concerts, gigs, music, automobiles, fashion and even interviews with great personalities from around the world.
Due to AirAsia’s extensive routes in the region, Travel 3Sixty will reach a highly desirable readership of at least 2,000,000 a month. It is an ideal medium to tap into AirAsia’s huge base of traveling guests. This serves as a natural showcase for advertisers who value a very sophisticated environment and want visibility to captivate a vast of audience in the market.
Commenting on the launch of the new in-flight magazine Tassapon Bijleveld, Chief Executive Officer of Thai AirAsia, said: “Our in-flight magazine reflects our understanding of our guests’ interests and contribute towards an interesting and engaging in-flight experience. It also represents an important extension of AirAsia’s diverse portfolio of products. We recognize that many businesses have a need to reach deep into narrow segments, and we are excited to develop products such as this and others to meet those needs. As the airline with the largest network in the Southeast Asia region and with over 100 point-to-point routes, we are confident that the magazine will be a welcome read by our savvy frequent travelers in Thailand.”
AirAsia always strive to provide the best service and flying experience to guests, hence the availability of delicious hot meals on board will definitely add more reasons for guests around the region including Thailand to fly more frequently with the low cost carrier.
The new regional menu offers a wide range of popular Thai and Asian delicacies with more than 90 affordable meal choices of food and drinks for selection. Served hot and fresh the food on the menu offer choices that are guaranteed to satisfy the palates of guests of all ages. AirAsia's knack in being innovative set a new standard of in-flight meals and guests are guaranteed hot and delicious food.
“There is nothing better than a good and wide selection of hot meals onboard. The best thing is you can have it at 30,000 feet. Guests could make themselves feel at home by having familiar, local delicacies during flights. It is also the best way to introduce our local food to guests from all over the world. It will be the reason for them to come back for more.” added Tassapon.
Besides the introduction of new in-flight services available on Thai flights are new exclusive AirAsia merchandises for the whole family ranging from apparels, toys, travel accessories, collectable items and many more. Guest may also enjoy purchasing these items onboard at reasonable prices.
AirAsia now offer not only a great in flight experience but has also recently launched what was deemed to be the first in the world: The On Time Guarantee. Guests are assured of on time flights, with e-vouchers worth THB 1,800 given if flights are delayed due to normal circumstances. All efforts are AirAsia’s commitment to go the extra mile in providing all best experiences to its guests.
About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network in South East Asia with over 105 routes. Within the grasp of six years of operation, and supported by over 6,000 employees, AirAsia has carried over 50 million passengers and grown its fleet from just two aircraft to 71. The airline today is proud to be a truly ASEAN airline with established operations based in Malaysia, Indonesia and Thailand, servicing a network stretching across 11 ASEAN countries.
AirAsia was recognised as one of the Top 50 Most Innovative Companies by Fast Company Magazine and the winner of the prestigious Airline Strategy Award 2008 in the Finance Category.
Press Contacts:
Thai AirAsia Co., Ltd.
Dutduan Jarukakul / Wipoosana Thedwisan
Tel: 0-2315-9810 or 0-2315-9817 Mobile: 081-855-2524 or 081-721-6141 Fax: 0-2315-9804
Email: [email protected] or [email protected]