Bangkok--21 Oct--
In an increasingly complex and eroding marketing landscape the one stead fast audience that is often neglected is MOM. Statistics show that despite diminishing disposable income, moms are persistently spending on products and goods for their families and in particular their Children. More than 80% of household’s purchasing power is with mom and yet 70% of them feel that they are not being addressed or even spoken to. Particularly in Asia, kids are dependant on mom’s approval when it comes to shopping. It is a misconception that addressing children is sufficient in order to gain market share. Moms are the gatekeepers.
Moreover, moms have a different judgment about the purchased goods and a different sense of loyalty.
This conference will help you to speak to today's mom market with relevance and effectiveness and to create programs that truly engage this group of women. It will emphasize the proven strategies within the moms marketing curriculum, share expert insights from key marketing practitioners presenting on how to connect with moms. Also the event will highlight strategic solutions for challenging marketing campaigns that are geared towards moms groups. It will maximize on the marketer’s ability to understand how to maintain this unique audience and win the credibility of the gatekeepers (moms).
If you are in the business of marketing Brands to families and Kids, attending the Conference,
“Marketing to Moms” is a must.
For more information on the conference and sponsorship opportunity, Please contact
Julie Choi at +66 2716 1726 ext 803 /+66 8 6785 1113 or [email protected] , www.bmn.co.th
Julie Choi
Tel: +66 2716 1726 ext 803 /+66 8 6785 1113