Bangkok--9 Dec--Hill & Knowlton Thailand
Watsons Your Personal Store, Thailand’s number 1 health and beauty retailer, today launched the YOU AWARDS Season 2 contest to encourage the general public to discover their own unique attributes in six different categories — Hip Hairstyle, Engaging Eyes, Luscious Lips, Friendly Face Male-Female and Fit Figure. The YOU AWARDS Season 2 contest is another significant step by Watsons and its six strategic partners, Sunsilk, Maybelline, Sheene, Nivea for Men, Pond’s and LCH together with RS Public Co., Ltd. to inspire customers to celebrate and value their unique beauty. Winning prizes include cash, free products from sponsors and opportunities to work with RS.
Toby Anderson, General Manager of Central Watson Co., Ltd., said, “The YOU AWARDS contest aims at encouraging customers to discover their uniqueness and take pride in expressing those special physical attributes, relevant to Watsons’ belief in the value of all human beings. At Watsons, we would like to motivate everyone to find their distinctive characteristics and be confident to reveal and let other people appreciate them. This aligns with Watsons’ position as the health and beauty retailer where customers are assured to find whatever is right for them.”
“The YOU AWARDS contest is one of our customer relations programmes to return benefits to clients and to build positive attitudes in the beauty value of each individual. The YOU AWARDS contest last year was very successful with around 2,000 people enrolling in the competition. Feedback was excellent with more than 200,000 votes from the public via the official website and SMS. The exceptional response from last year is the inspiration for us to continue and enhance the competition to be more successful by joining forces with strategic partners including RS Public Co., Ltd.,” the General Manager added.
Atchara Limtrakoon, Executive Vice President Television Business, RS Public Co., Ltd., said, “RS is pleased to work with Watsons in publicising the YOU AWARDS Season 2 contest. We believe that the activity will help encourage people to recognise and appreciate inner beauty in their own style, which is relevant to the mission of RS in being the source of inspiration for society to discover their own values.”
Nuanphan Jayanama, Marketing Director, Central Watson Co., Ltd. said, “The highlight of the YOU AWARDS Season 2 lies in various activities that are engaging and exciting. This year, we join with RS Public Co., Ltd. to publicise the contest and better reach our targets via popular TV programmes such as Kwa Ja Pen Dao and Fah Mauang Thai. The cooperation with RS this year brings new opportunities for the winners to work with the leading show biz company. In addition, this year we will also organise a workshop conducted by different beauty experts for all finalists to improve their personality and prepare them for the final round which promises to be a grand and exciting event.”
The YOU AWARDS Season 2 is divided into six categories and sponsored by six health and beauty strategic partners of Watsons.
? Hip Hairstyle sponsored by Sunsilk
? Engaging Eyes sponsored Maybelline
? Luscious Lips sponsored by Sheene
? Friendly Face Male sponsored by Nivea for Men
? Friendly Face Female sponsored by Pond’s
? Fit Figure sponsored by LCH
The contest consists of 3 stages starting from December 2008 — March 2009. The details are as follow:
1. Recruitment (12 December 2008 - 18 January 2009) — Interested persons who are aged over eighteen can apply by enclosing their photo and a photo of their distinctive attribute according to the respective contest category together with the purchase receipt of the sponsor’s product of each category. Applicants will also need to submit a story to explain their feelings about their unique attribute. They can apply through Watsons stores nationwide, YOU AWARDS website at www.watsonsyouawardsth.com, and Watsons head office (3388/23-24, Sirinrat Building, 8th Floor, Rama 4 Road, Klong Tan, Klong Toey, Bangkok 10110).
2. Voting (18 February - 18 March 2008) — After the judges shortlist all contestants to only 5 for each category, the general public can cast their votes for the 30 finalists via SMS to the number 4747009 or at www.watsonsyouawardsth.com website.
3. Final announcement (18 March 2008) — The winners will be determined by scores from the judges which accounts for 30% and the public votes which weighs 70%. People can vote for their favorite candidates until the last minute before announcement of the winners.
Winning prizes include 50,000 baht cash for each winner, one-year's supply of products from the sponsor of the category. The winners from six categories will also be Watsons ambassadors to appear in all communications materials and receive the chance to work with RS Public Co., Ltd.
Toby Anderson concluded, “Watsons hopes that the YOU AWARDS contest this year will be received with the same enthusiasm as they attracted in 2007. The contest is a good chance for everyone to express their unique beauty. Watsons has long recognized and supported such an admirable self-valuation and we want to give customers an opportunity to show their true inner beauty.”
Interested persons are encouraged to visit www.watsonsyouawardsth.com or contact 0-2665-2099.
For more information, please contact:
Weeranuch Puttachartsaewee / Tawn Chatchavalvong
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext. 101 or 118
Fax. 0-2627-3510
Email: [email protected]