Bangkok--17 Dec--Ripple Effect
Body Shape eyes the mass market functional product, actively tapping today’s health conscious generation through the launch of one-of-a-kind fat-burning instant coffee available at 7-eleven and Tops Supermarkets nationwide from December onwards
Miss Nicha Suebwonglee, Managing Director of Body Shape Corporation Group Ltd., Thailand’s leading innovative health and beauty service provider, disclosed while speaking about the company’s business direction that “With our strengths and years of expertise in scientific medicine and in-depth understanding of consumer needs, the company aims to actively penetrate the “functional product” market by kicking off with the breakthrough instant coffee “Body Shape Coffee” for the first time in Thailand.”
“The reason for choosing “Body Shape Coffee” as our first functional product to be rolled out in the market is that today’s consumers are becoming equally conscious of health and lifestyle and are between 20 — 50 years old. Obviously, this represents a relatively wider base since lifestyle products are usually focused at the new generation whereas consumers for health-related products are in the 30-45 age group. Essentially, the market today is constantly moving ahead and driven by the fast-changing social values and consumer trends.”
Miss Nicha added, “The Company is strongly confident of penetrating the functional product sector because of another key factor. According to a recent survey by Reader’s Digest, Body Shape has top-of-mind awareness and is the most trusted brand in the beauty business sector, thanks to our giant consumer base with a highest number of 67 branches around the country and undoubtedly our strong distribution channels to reach consumers almost everywhere in Thailand, for instance, 7-eleven, Tops Supermarkets, Watson and many more.”
To generate product awareness, the Company will organize marketing road shows in key provinces such as Bangkok, Chiang Mai, Nakhon Ratchasima, Udon Thani, Prachuapkhirikhan, Surat Thani and Songkla, from 16 December onwards.
Body Shape Coffee is a premium grade coffee containing key ingredients such as White Bean Extract, L-carnitine, Chromium Picolinate, fiber from Psyllium Husk and sweetener — Sucralose, which can effectively burn calories, stimulate the function of burning excess fat into energy and especially provide ideal nourishment to bring out a moist, glowing skin along with a firm and perfect body shape. It is suitable for health conscious weight-watchers or people with diabetes who need to maintain their sugar level.
“We want Body Shape Coffee to be the ideal choice for figure conscious women and weight-watching coffee drinkers. Having carried out painstaking research and development by a team of Body Shape medical experts and nutritionists backed up with more than 15 years of experience, we truly believe that ideal weight loss must be safe and based on correct weight loss science and the result is one of the most innovative products with unbeatable values and benefits.” Miss Nicha stressed.
Body Shape Coffee is now available at 7-eleven in a 4-sachet pack at 80 baht and a 10-sachet pack at 197 baht at Tops Supermarket, Tops Market Place, Watson, Body Shape Slimming Center and Kristie France Center nationwide. For enquiries, contact Body Shape Call Center at 02-992-0000 or 02-992-2130
For further information, please contact; Ripple Effect Co., Ltd.
Sopin Ngernsawat, Natdanai Anuwong, Parawee Saengsawet
Tel.: 02-932-8668-9 or 089-108-1180
Email: [email protected] , [email protected] , [email protected]
Natdanai Anuwong
Tel: 029328668