Bangkok--14 Jan--AIM inlines
With nowadays financial & economic crisis, it is a time for change.
However, a time of crisis is accompanied by resources crunch and low organizational morale. To achieve the strategic change that is needed to overcome the crisis, a leader needs not only vision and determination, but also strong execution capabilities.
In this one-day seminar, Prof. Kim, will explain the principles of Blue Ocean Strategy and present the latest research and implications learned in his invaluable experience. In addition, he will lead an active session where real cases of Thai companies will be discussed and commented. Upending traditional thinking about strategy, this landmark seminar will chart a bold new path to winning the future.
This is your life time opportunity to meet personally with Professor W. Chan Kim & learn the key tools of Blue Ocean Strategy directly from the author of the Harvard Bestseller 'Blue Ocean Strategy'.
You have the opportunity to be part of one of the most exciting business event with the major potential to transform your life, your customers' lives and the future of your organization.
Agenda
08:30 Registration
09:00 Introduction
09:15 Session I Blue Ocean Strategy — What it is and what it is not
? Instead of out-performing the competition, create new market space
(or a blue ocean)
? In the blue ocean, market space is untouched, vast and deep in terms of profit and
growth
? The simultaneous pursuit of differentiation and low cost
? How to make the competition irrelevant
? From a 'market competing' strategy to a 'market creating' strategy
? Market boundaries exist only in managers' minds
? Value innovation as cornerstone of Blue Ocean Strategy
10:30 Morning Coffee & Networking
10:45 Session II Formulating Blue Ocean Strategy — How to create blue oceans
? Focus on the big picture, not the numbers
? Reach beyond existing demand
? Get the strategic sequence right
? How to sustain and renew your Blue Ocean Strategy
? A systematic approach to break out of the Red ocean
12:00 Lunch
13:00 Session III Executing Blue Ocean Strategy —How to make it work for you
? Do Blue Ocean Companies exist? ? Overcoming key organizational hurdles
? Is it all about taking risks?
? How to build execution into your strategy
? How to swim out of the Red Ocean & swim into the Blue Ocean
14:30 Afternoon Tea & Networking
14:45 Session IV Blue Ocean Strategy in Practice — Discussion of case studies
16:00 Q & A and Book Signing
16:30 PM Closing
What will you learn
This Seminar is combining both theory & practical applications relevant to participants’ business issues.
This is accomplished through a series of short lectures, application exercises & real-life examples.
1. How to discover the need to move away from competitive traps associated with an obsession with competitors and with benchmarking.
2. How to think out-of-the-box and focus your thinking on customers and non-customers, how to challenge the industry conventional mental model and simultaneously create superior value for buyers and bring your own cost structure down.
3. How Blue Ocean Strategy is being implemented by Thai companies and how they should improve their approach to create blue oceans in Thailand and abroad
Early Bird Prize Before 25 of Febuary 2009 : 23,000 Baht Regular Prize After 25 of Febuary 2009 : 25,000 Baht Buy 5 Get 1 Free!!! Buy 10 Get 3 Free!!!
for more information 02-270-0984-5
www.aiminlines.co.th
AIM inlines Co., Ltd.
เบอร์โทรศัพท์ : 02-270-0984-5