กรุงเทพฯ--19 ม.ค.--Best Western International
The Best Western brand delivered a record-setting $1.16 billion in reservations revenue to its hotels in fiscal year 2008. During 2009, Best Western will focus on enhancing its property-level customer care training program, “I Care,” to increase guest satisfaction scores, reduce customer complaints and grab market share during the soft economy of the coming year.
The World's Largest Hotel Chain? ended 2008 with 4,018 hotels in 80 countries - on par with 2007 numbers - including 2,251 in the United States, Canada and the Caribbean, and 1,767 internationally. The current number of hotels is a result of stepped-up brand quality assurance efforts in 2007, resulting in high member retention in 2008, and continued growth in India, China and the rest of Asia.
"More than ever, Best Western’s 400,000 nightly guests depend on our brand promise of quality and value," said David Kong, president and CEO. “In order to deliver on this pledge in 2009, our hotel owners will continue their relentless focus on customer service.”
“There are more than 130 Best Western hotels & resorts in Asia. We opened 16 hotels in Asia in 2008, including six hotels each in Japan, Vietnam and Thailand, six hotels in China, and four hotels in India.
Fourteen more hotels are slated to open in Asia in 2009, including in Thailand, Japan, Vietnam, Korea, Indonesia, Laos, Singapore, Philippines, Dubai and Oman. And as of year-end 2008, Best Western offered approximate 13,260 rooms around the region which we expect to raise to 25,000 rooms within 2010”, said Glenn de Souza — Vice President International Operations Asia.
Best Western Asia is also expanding its presence in Asia in 2009 with the introduction of the upscale Best Western Premier brand. Best Western Premier is a uniquely stylish hotels & resorts collection offered in key destinations with a focus on offering markedly more refined standard products and services for both business and leisure travellers.
The first installments of Best Western’s new in-house spa concept, Bhuvana Spa, will also be rolled out in 2009. Bhuvana spas will offer an authentic yet original spa experience combining oriental wellbeing wisdom with the healing power of nature to create highly effective therapies at affordable prices. The ambience is subtle but powerful with an accent on first-rate facilities and complete comfort.
Best Western International
THE WORLD'S LARGEST HOTEL CHAIN?
Tel: +66 2 656 1260 ext. 131
Fax: +66 2 656 1252
M: +66 8 67810081
Website: www.bestwestern.com