Bangkok--5 Feb--ARC World wide
Is your skin truly translucent? That’s a question that scientists at Olay have been pondering to help women determine their level of fairness and to help women achieve that much sought-after “glow from within”. And in the quest to answer this question, Olay now brings a new standard of whitening —
CelLucent Fairness.
CelLucent Fairness — sheer radiance from deep within
The skin’s appearance is determined by how light reflects off it and also how the cells deep in the skin reflect light. Truly translucent, glowing skin is thus only possible when fairness is rooted at the cellular level because more light is able to penetrate the skin and reflect its true glow. This improvement in fairness is so remarkable, it can only be called CelLucent Fairness.
“True fairness that adds that inner glow to your face and gives your face a translucency that is skin deep — across a multitude of epidermal skin layers. To ensure an inner radiance that comes from fairness deep within the epidermis, you need to maintain a healthy skin turnover rate, keep your skin well hydrated and protect your skin from environmental damage,” said Mr. Girish Giovanni, Scientific Communications Manager, P&G Research and Development Organization.
CelLucent Fairness describes skin that has reached close to its naturally light hue due to active penetration by Niacinamide down the epidermal cell layers and White Radiance itself that improves hydration and skin cell renewal at the epidermal cell layers. In fact, what is unique is Olay’s insight into CelLucent Fairness — the combination of true fairness from deep within cell layers*, translucency and hydration.
First of all, fairness from deep within the cell layers* is determined that cells at the deepest epidermal skin layers are at their lightest possible hue.
The second aspect to achieving CelLucentTM Fairness is translucency - that X-factor that goes beyond and help in the attainment of an improvement in the evenness of the skin’s tone and improvement in reduction of blemishes . As cells stay on the skin’s surface, they are exposed to various environmental factors that may damage the appearance of the skin. High cell turnover rate (the renewal of outermost cells), ensures that the cells at the surface are always bright and new, giving skin a translucent sheen.
Hydration is the third aspect that helps to deliver CelLucentTM Fairness. As the skin’s appearance is determined by how light reflects off it and how the cells deep in the skin reflect light, cells need to be well-moisturized to allow light to be reflected back vividly. For skin to glow with that CelLucentTM Fairness, the translucency of epidermal cell layers must be coupled with a silky smooth hydrated surface so that your skin’s inner fairness shines through.
The CelLucent Whitening Active — The highlight of Olay’s whitening technology
Armed with the scientific insight that fairness is rooted at the cellular level, Olay scientists have reached a concept in whitening technology — the CelLucentTM Whitening Active that powers Olay White Radiance. The CelLucentTM Whitening Active** is a combination of Niacinamide, Pro-Vitamin B5, anti - oxidant Vitamin E and Hesperidin.
CelLucent whitening technology doesn’t focus primarily on the skin surface to create a temporary fairness that can be lost once skin cells are sloughed off, the Olay White Radiance CelLucentTM Whitening Active, works at the cellular level* for that fairness that glows from within*.
Well, what do skin experts think of CelLucent? Whitening Technology? According to a survey data collected from 167 dermatologists at a recent regional dermatology conference after they viewed a P&G presentation, “8 out of 10 dermatologists agree that the CelLucent? Active works deep within the skin’s surface to lighten and even out skin tone”
Light up 10 million cells!
So just how “cellular” does Olay’s CelLucent Fairness get? Try 10 million cells! That is the extent to which the formulation of Olay White Radiance works to give you translucency at the cellular level.
And to help women achieve CelLucentTM Fairness, Olay White Radiance launches with a full range: Protective Cream with SPF 24, Protective Lotion with SPF 24, Restoring Night Cream, Whitening and Soothing Mask, UV Blocker with SPF 30, Eye Serum, Spot Corrector and Purifying Foaming Cleanser.
The regimen is available at any leading department stores and beauty stores, starting from February 8, 2009 onwards.
* refer to epidermis
** CelLucent Whitening Active = Hesperidin + Niacinamide + Vitamin E + Pro-Vitamin B5
(Facts are legally proved to be true as long as documents contained “*” sign)
For more information contact: ARC World wide:
Siribuddhanadda Dhisanuvongse (Jao-Onn) / Tel +66 2 684 5704 / Mobile + 66 8 1851 9188
Yada Srisammasheep (Noon) / Tel + 66 2 684 5690 / Mobile + 66 8 4640 0058
Supapun Naknimitrung (Pa) / Tel + 662 684 5589 / Mobile + 668 697 92614