Bangkok--12 Feb--The Body Shop
Say it with roses this Valentine’s Day thanks to an array of new and limited edition rose-inspired goodies containing wonderful ingredients from all four corners of the globe, bursting with effectiveness to help enhance your natural beauty. Known as the Queen of Flowers, the rose has long been associated with elegance, love, passion, sophistication, beauty and sensuality.
The Body Shop launches the luscious NEW Moroccan Rose Fragrance range and NEW LIMITED EDITION Roseflower Make-Up for Spring 09, available from 29 Jan to 18 Feb 2009 , two fabulous rose-inspired ranges to infuse your skin with the elegantly modern rose scent and update your look with rose-inspired feminine shades. So go on, treat yourself and your loved ones this Valentine’s Day.
NEW Moroccan Rose Fragrance
The Moroccan Rose Fragrance range, a lusciously elegant rose scent with lemon oil, a hint of spices,warm vanilla and sensual musk, offers a modern interpretation of a traditional rose fragrance.
The Moroccan rose oil used in this sensational new range is sourced from an area called ‘the valley of the roses’ in Morocco, where the roses grow between the picturesque snow-capped Atlas mountains and the hot, sandy desert.
To capture the fragrance, the petals are harvested at dawn, when they are their fragrance peak, while a careful process of steam-distillation ensures the magnificent rose fragrance is faithfully captured. In addition, wonderful Community Trade ingredients are included within the Moroccan Rose formulations.
The Body Shop remains committed to seeking natural materials and ingredients, with key products containing ingredients sourced through Community Trade, the unique fair trade programme, so you could be putting a healthy glow on the cheeks of producers and their families around the world.
1. The Body Shop Moroccan Rose Eau De Toilette 50ml. (@ 990 Baht) offers a modern twist on a traditional rose fragrance, perfectly capturing and romance and passion of Valentine’s Day. Featuring essence of Moroccan rose oil this modern and sophisticated fragrance exudes ultra femininity.
2. Get up close and personal with Moroccan Rose Body Butter 200ml. (@790 baht) Packed with skin softening and moisturising ingredients, this product includes rose oil and Moroccan rose extracts. The goodness of Community Trade shea butter from Ghana, organic babassu oil from Brazil and organically-grown soya oil from Brazil, help ensure this Moroccan Rose Body Butter melts upon contact with your skin, to absorb easily and provide moisturisation. With its wonderful fragrance, this Moroccan Rose Body Butter helps skin feel soft, smooth and supple while you enjoy the benefits of its gorgeous fragrance.
3. Moroccan Rose Shower Gel 250ml. (@ 550 baht) is soap-free and leaves skin cleansed, refreshed and delicately scented with the elegant fragrance. Containing Moroccan rose extract for its moisturizing and fragrance benefits, skin is also moisturised and conditioned with Community Trade honey from an organic source.
4. Moroccan Rose Body Milk 250ml. (@ 850 baht) features the wonderful oil sourced by The Body Shop from roses hand-picked at dawn, while providing moisturisation. It includes Community Trade sesame seed oil from Nicaragua, organic olive oil from Italy and organic babassu oil from Brazil. This Moroccan Rose Body Milk leaves skin subtly scented with the ultra feminine and lush Moroccan Rose fragrance.
NEW LIMITED EDITION Roseflower Make-Up for Spring 09
Refresh your look this Valentine’s Day with the perfect seasonal Make-Up range from The Body Shop,to give you an inspired fresh and natural make-up look. Presenting one of the most exciting pallets ever, The Body Shopฎ offers an exquisite collection of delicate shades with modern innovative textures, infused with a delicate rose scent, skin-caring ingredients and featuring attractive rose-inspired designs. The collection is further enriched with Community Trade ingredients such as marula nut oil from Namibia, shea butter from Ghana and organic beeswax.
The NEW LIMITED EDITION Roseflower Make-Up collection harmonises perfectly with the NEW Moroccan Rose collection range, available through The Body Shop this Spring 2009.
1. NEW LIMITED EDITION Roseflower Eyes
Create of-the-moment, eye-catching looks this season thanks to these two LIMITED EDITION eye colour palettes in Sunshine Gold and shade Mint Green (@ 790.-).Both palettes benefit from a fresh and contemporary embossed rose design, to add a gentle hint of shimmer. High-performance powder technology and skin caring ingredients, including moisturizing Community Trade marula nut oil and Community Trade shea butter, help care for your skin.
International make-up artist Chase Aston, recommends applying Roseflower Eyes 01 Shade: Sunshine Gold, infused with a hint of subtle shimmering gold and pink highlights, from the lash-line to the brow, for perfect runway to real-life eyes.
Chase recommends smudging the cool pastel green Roseflower Eyes 02 Shade: Mint Green, which is inlaid with a hint of shimmering pink shadow, along the top lash-line and underneath the lower lashes, for a contemporary eye effect.
Presented in a chic new compact and printed rose design on the lid, these stunning shades are essential eyewear for Spring 2009.
2. NEW LIMITED EDITION Roseflower Blush
Roseflower Blush encompasses two alluring cheek palettes in delicate pink shades, Pink and Fuschia (@ 1,290.- ). This rose-scented cheek colour ensures you blossom with its high performance powder technology and skin caring ingredients.Featuring a modern rose design, this printed pattern creates a lasting second colour with shimmer for an illuminating flush of colour. Roseflower Blush is also rich in Community Trade marula nut oil and shea butter, to promote moisturisation and hydration.
Make-Up maestro Chase Aston recommends sweeping Roseflower Blush 01 Shade: Pink, with its inlaid hint of deep pink and shimmer, across the apple of the cheeks, for a modern coquettish cheek that is hot for Spring. He recommends the succulent shade of Roseflower Blush 02 Shade: Fuschia, with its hint of shimmer, as the perfect partner for smoky eyes and passionate lip looks.
3. NEW LIMITED EDITION Roseflower Lips
Choose from a tempting trio of mouth-watering Roseflower Lips shades: flirty and fresh Soft Pink, glamorously sheer True Pink and rich and fruity Deep Pink (@ 790.-). Infused with a wonderful rose fragrance, each shade is preservative-free and ideal for a high-shine glossy look. Each lip colour also contains moisturising Community Trade marula nut oil and organic beeswax.
Make-Up artist Chase Aston recommends wearing fresh and flirty Roseflower Lips 01 Shade: Soft Pink with a “barely there” cheek, and with cool pastel-toned smudged eyes.He recommends
Roseflower Lips 02 Shade: True Pink as the ideal sheer, yet glamorous pink shade for all occasions, to be worn alone or over a Lip Stain for a thoroughly modern lip look. Wondering how to best wear Roseflower Lips 03 Shade: Deep Pink Chase recommends applying this rich and fruity sheer wash of colour to add instant glamour, for women who dare.Presented by The Body Shop in a stylish lipstick pack embellished with a printed rose design, the unique formula ensures your lips look and feel great!
4. NEW LIMITED EDITION Roseflower Radiance Stick
To achieve a radiant soft, natural look, try the new Roseflower Radiance Stick (@890.-) from The Body Shop. With its Sheer Pink shade and light texture it converts from cream-to-powder upon contact with the skin and delivers a sensational, light-reflective luminescent effect. It is also imbued with the delicate rose fragrance.Preservative free, this product includes Community Trade marula nut oil from Namibia and Community Trade shea butter from Ghana.
Make-Up artist to the stars Chase Aston recommends sweeping the silky, sheer Roseflower Radiance Stick 01 Shade: Radiant along the cheekbones for a subtle shimmer that enhances the complexion.The Roseflower Radiance Stick comes in a stylish twist-up packaging, which includes recycled materials, with a printed rose design on the lid.
Notes to editors
The Body Shop International plc is the original ethical cosmetics company, now operating more than 2,400 stores in over 60 markets worldwide. The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet’s resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way,sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through our Community Trade fair trade programme.For over 30 years The Body Shop has believed that business has the power to make the right kind of difference to the world. Our unique philosophy continues to drive everything we do, allowing our customers around the world to become ‘activists’, simply by choosing from our range of products. As Dame Anita Roddick said: “Activism isn’t listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil”.
Community Trade
A purchase from our Community Trade programme can put a smile on faces as far away as Ghana, Nicaragua and Italy — improving the financial security, comfort and health resources available to farmers, producers and their families in more than 20 countries.
In 1986 we launched our pioneering Community Trade programme which now directly benefits over 25,000 people, as we seek to provide fair wages, for work in fair conditions, for all those involved in this unique programme. Our commitment to Community Trade continues to grow as over 60% of our products include the benefits of Community Trade.
More information, pls. contact:
Ms. Sornchatr Yingsithisawatt (LoukGolf)
PR & Values Executive
The Body Shop (Thailand)
Tel: 02 652 6804 — 8 ต่อ 511
Fax: 02 652 6803
Email: [email protected]
Contact for information
Pirate Advertising Co., Ltd. By Fourth Creation
Tel. 0-2935-6540-1
Fax. 0-2935-6542