Bangkok--9 Apr--PRpedia
BuilderSmart PLC (BSM), a manufacturer and distributor of interior decoration products and aluminum frame products under ALLOY brand, is expanding into international market by appointing Rockworth PLC as an exclusive distributor in international markets for future mutual benefit hoping to double international sales.
Mr. Sunchai Nuengsit, Chief Operating Officer of BuilderSmart PLC (BSM), explained that the Company has entered into an agreement to appoint Rockworth PLC, a leading office furniture manufacturer and distributor under the Company’s rights, as an exclusive distributor of aluminum frame, doors, alloy skirting, and peripherals, under ALLOY brand effective on April 1, 2009.
In the agreement, BSM has appointed Rockworth as a distributor in international markets excluding India and Vietnam where the Company has its own market and existing agreements. BSM will support Rockworth in marketing, product training, and product installation as well as provide technical information for Rockworth’s sales team.
Mr. Sunchai also said that the partnership agreement has brought mutual benefit into Rockworth and the Company regardless of our similar markets, since our strengths are different. BSM’s strength is in system integration while Rockworth’s strength is in marketing and office furniture products. The partnership will definitely helps expands international market opportunity and office building products.
In addition, Rockworth is also competent in international market with partners and international network of 25 countries especially those in the Middle East where there is high rate of office building expansion. That is a major driver for ALLOY to penetrate in other international markets than accomplishment in marketing and distribution in India and Vietnam while Rockworth can add more products into its portfolios for the customers to choose from.
The partnership will also promote the 2 Companies to meets their mutual sales target where it is hoped that the international sales will exceed Baht 30 million compared with Baht 15 million in the previous year, i.e., 3.75% of total sales of Baht 404 million in 2008, and hoping to gain 20% growth in 2009.
Mr. Dusdee Pongsuthimanus, Executive Vice President of Rockworth Public Company Limited, a manufacturer and distributor of office furniture products under ROCKWORTH brand, said that by being a distributor of BuilderSmart’s ALLOY products will add that into the Company’s product portfolio and to meet with increasing customer’s demand. The Company started from a manufacturer and distributor of furniture products until it can provide complete solution in interior decoration, furniture and peripheral products to meet customer’s satisfaction. Additionally, ALLOY products are of high quality and international accepted especially in India and Vietnam, where BuilderSmart has previously opened up the markets.
Rockworth currently has distributors in 25 countries whose major markets are in Middle East, Southern Africa, and Eastern Europe. Rockworth’s international market sales figure is 45% of total sales or Baht 432 Million of Baht 963 million total sales. In 2009, the Company also plans to expand its market into Australia and New Zealand.
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