Bangkok--22 Jul--แฌ มี คลับ
To join hands with the project ‘Relieve Difficulties, Fill Up On Happiness,
and Broaden Smile of the People’ by Ministry of Interior
Big C SUPERCENTER has launched ‘Big C Brings Smile To Thais’ mobile service unit to join hands with the project ‘Relieve Difficulties, Fill Up On Happiness, and Broaden Smile of the People’; the mobile service unit operated by Ministry of Interior. This proactive project’s key objective is to bring a wide variety of services that help relieve the difficulties; which include official documentation services; to Thai people throughout the country and to gain a good understanding between the government, Big C and the locals.
Ms Jariya Chirathivat, VP, Marketing & Communications, Big C SUPERCENTER PLC stated ‘Big C Brings Smile To Thais’ mobile service unit is the first hypermarket given a great opportunity to join with the project ‘Relieve Difficulties, Fill Up On Happiness; and Broaden Smile of the People’ by the Ministry of Interior with the objective of bringing wide variety of fundamental services to Thai people in a form of mobile counter service unit locating in Big C branch which is called ‘Amphor Yim’ (Smiling District Office). ‘Big C Brings Smile To Thais’ has already visited 10 Big C branches and is extending to other branches throughout the country.
‘The recent Big C Brings Smile To Thais mobile service unit was operated in three pilot provinces; Petchaboon, Rajaburi, and Ayudhaya; to bring a wide variety of services including official documentation services to Thai people throughout the country and to gain a good understanding between Big C and the locals’, added Ms Jariya.
‘Big C Brings Smile To Thais’ mobile service unit also brings in social responsible activities e.g. environmental conservation, good rapport development in various forms of entertainment between all parties; and also arranges publicity for Big C in making a contribution to the communities its branches located at especially the giveaway of Big C consumer goods for the locals.
Ms Jariya added that ‘Big C Brings Smile To Thais’ mobile unit in three pilot provinces has made a great success with a huge number of people being satisfied by the service. Their happiness reflected through their smile and laughter indicates Big C and the government gearing towards the right direction.
“Big C has envisioned that joining hands with the government’s ‘Relieve Difficulties, Fill Up On Happiness; and Broaden Smile of People’ project is of great significance to reach the locals and consistently provide them effective services in the provinces Big C located in. The ‘Big C Brings Smile To Thais’ mobile service unit is now heading towards other provinces and also looking to join other projects operated by the government.” concluded Ms Jariya.
Additional Information
The project ‘Relieve Difficulties, Fill Up On Happiness, and Broaden Smile of the People’ was initiated by Ministry of Interior with the objective of providing a wide variety of services in a form of mobile counter service unit to help relieve economic and social difficulties in communities. The unit is locating in each district every month to provide the locals official documentation services e.g. citizenship, lands, labor; also included are health care services, transporter license extension, plumbing, electricity, petition, legal advices, poverty resolution, profession advices, etc.
Apart from ‘Amphor Yim’, Big C has joined the Blue Flag Project by Ministry of Commerce to offer people save priced consumer goods. Plus, the activities for youth and the people suffered from catastrophe via Big C Foundation established since 2002.
Big C SUPERCENTER PLC abbreviated as BIGC in stock market, founded in 1993, is a modern retail trade operator under the name of Big C SUPERCENTER. It offers consumers a wide variety of products at the most competitive prices under the slogan ‘More Than Just Low Prices’ which reflects its mission to guarantee customers’ maximum satisfaction. Big C currently has a total of 67 branches nationwide. To know more about Big C, please visit www.bigc.co.th
For further information, please contact:
Farkfah Surasansanee / Wittaya Wonglor
PR Department
Big C SUPERCENTER plc
Tel: 02-655-0666 ext. 7175, 7227
Fax: 02-251-7260
Email: [email protected],[email protected]