Bangkok--30 Jul--IBM
Industry-First Analytic Capabilities Fundamentally Change Consulting Marketplace
IBM recently announced the creation of a new consulting organization dedicated to the market for advanced business analytics and business optimization. IBM Business Analytics and Optimization Services (BAO) will draw on the company’s deep expertise in vertical industries, research, mathematics and information management to help clients both improve the speed and quality of business decisions while better understanding the consequences and business outcomes of those decisions.
A survey of business executives published in a study by IBM's Institute for Business Value and released recently reveals one in two business leaders say they don't have access to the information in their organization they need to their job. With organizations facing unprecedented scrutiny, pressure and ever-shrinking margins for error, leaders are looking for new ways to inject certainty and predictability into their decision making. The survey also showed that eight out of ten business leaders make major decisions with missing or untrusted information.
“Our clients understand they’re operating in a competitive environment where more than ever before, in addition to being fast, they have to be right. That requires something beyond the traditional notion of ‘sense and respond,’” said Shyam Mamidi, Business Analytics and Optimization Service Line Leader, IBM ASEAN Global Business Services. The recent economic downturn has brought to light the lack of framework across organizations and industries, to detect and predict the way businesses are being run. IBM's BAO Services brings reinforcements to the framework and supports it with meaningful information and measures to bring visibility to the C Levels / decision makers in the organization." He continued, “That drives the need to remove the information silos, speed business decisions, understand the consequences of any decision and predict outcomes with more certainty — in short, moving to a new level of enterprise intelligence.”
This marks the first launch of a new service line by IBM Global Business Services since it was formed in 2002 following the acquisition of PricewaterhouseCoopers Consulting. The new service also will draw on IBM’s vast Information Management portfolio, including technologies from the recent acquisitions of Cognos and iLog, as well as the expertise of the only research department in private industry dedicated to mathematics and business analytics.
Working with more than 4,000 consultants dedicated to this effort will be experts from IBM Research’s world renowned laboratories with more than 200 mathematicians and advanced analytics experts. The company also made significant investments in Services Research for the past 10 years to build technologies and intellectual property that optimize new services offerings — all culminating in this new consulting practice in support of IBM’s Smarter Planet strategy, which recognizes the need for improved business insight.
“The growing market for a more sophisticated way to use information, extract insight, and optimize business processes through models and individual business decisions has been demonstrated by IBM through a number of pilot initiatives leading to the formation of the new Business Analytics and Optimization service line,” said Meredith Angwin, Country Manager, Global Business Services of IBM Thailand Co.,Ltd.
Meredith Angwin, who currently heads IBM’s Global Business Services in Thailand, will lead an experienced team of analytics experts within each industry IBM serves to offer services in five primary areas of BAO, including BAO Strategy, Business Intelligence and Performance Management, Advanced Analytics and Optimization, Enterprise Information Management, and Enterprise Content Management.
IBM's new BAO solutions will be apt for the various industries gaining traction in Thailand such as the Financial Services, Telecommunications, Manufacturing and Distribution industries. BAO brings niche solutions to the Financial Service companies in the areas of Risk and Compliance, Fraud and Abuse Management, Marketing Analytics for improved risk management and customer insights. Financial Institutions, Insurance Companies and the Telecommunication Companies across the country will gain from having a single source of information via the consolidated datawarehouse model, better customer retention due to the use of customer insights and knowledge used to attract and maintain customers, and ability to sustain increased revenues and growth in these challenging economic times
Another strong area of growth in Thailand that BAO would positively impact would be the initiatives around Intelligent Cost Reductions (ICR) which is gaining greater interest in the Manufacturing and Distribution industries due to tighter controls and cost pressures. ICR is about making more strategic cost savings rather than the traditional cost cutting and the initiatives around BAO can help decision makers commit to the right cost savings decision by utilising clear and precise data so decision makers can see the facts linking to proposed outcomes and trade-offs, before deciding on a final outcome.
For more information on the IBM Business Analytics and Optimization Services announcement, visit the online press kit at www.ibm.com/press/analytics. Also, for a video on the launch of IBM Business Analytics and Optimization Services, visit IBM’s New Intelligence video channel.
Further details on the IBM Business Analytics and Optimization Services are available, please visit: www.ibm.com/gbs/analytics.
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