Bangkok--21 Oct--Hill and Knowlton
HP Halves SOHO and Micro-Business Printing Costs with New Deskjet Ink Advantage Offerings Compared to Competitors in Bangkok New online comparison calculator lets customers make cost comparisons for themselves
HP today launched its new ultra-low cost HP Deskjet Ink Advantage printing solutions, together with a new study by Spire Research and Consulting which showed that HP Deskjet Ink Advantage helps SOHO and micro-business customers(1) halve their printing costs compared to leading inkjet competitors.(2)
In addition, HP also unveiled a new online calculator (www.hp.com/go/learnaboutsupplies) that allows customers to compare HP Deskjet Ink Advantage printers to comparable models from leading competitors, lets them evaluate the savings over time firsthand, and enables them to make informed purchasing decisions at a time when every baht counts.
The ground-breaking Deskjet Ink Advantage solution — which achieves the most affordable printing of any HP Deskjet printer(3) at 0.53 baht for black-and-white and 1.28 baht for color(4) — has seen great success since being broadly introduced earlier this year as SOHO and micro-businesses aim to reduce costs and boost productivity. In Thailand, the HP Deskjet Ink Advantage solution has helped HP gain 11.02 percent market share for Inkjet AiO (A4) in the 2,900 baht and above price range in the short six months since its launch.(5)
The new Deskjet Ink Advantage Printer K109a and Deskjet Ink Advantage All-in-One K209a use ultra-low cost HP 703 Black or Tri-color Deskjet Ink Cartridges priced at 320 baht(6) each, making these solutions both economical and efficient for frequent or moderate high-volume printing. With the quality and reliability associated with Original HP inks available at such an affordable price, customers need not consider aftermarket alternatives or competitive printing systems to trim costs.
“Today’s announcement furthers HP’s leadership in offering customers greater choice and value, with dependable, high-performing printing solutions that save money without sacrifice,” said Miss Variya Udomsiri, Marketing Development Manager of Inkjet & Web solutions, Hewlett-Packard (Thailand) Ltd., “SOHO and micro-business customers stand to significantly reduce their printing costs by up to 70 percent(2) when they choose HP Deskjet Advantage over similar four-ink printing systems from three leading competitors.”
Third Party Study Proves Significant Cost Savings
A recent study conducted by Spire Research and Consulting and commissioned by HP found that HP Deskjet Advantage solutions save customers 50 percent on the cost of ink compared to a majority of leading competitors in four countries in Asia Pacific (India, Indonesia, Philippines and Thailand).(1) Using publicly available pricing information to ensure accuracy and impartiality, Spire analyzed the cost per page of comparable four-ink printing systems from three leading printer companies and found that HP Deskjet Ink Advantage offers clear costs savings versus other leading brands.
“Many people see competitors’ low cartridge prices and assume they are a bargain, when in reality the yield may be low and the cost-per-page high. Our research on street pricing in four Asia Pacific countries revealed that customers can significantly lower their printing costs on a per-page basis using HP Deskjet Ink Advantage and low-price, high-capacity Original HP ink cartridges as compared to other leading original printer brands in the market,” said Leon Perera, Group Managing Director of Spire Research and Consulting.
Cost Calculator Compares Savings Over Time
An interactive online cost calculator (www.hp.com/go/learnaboutsupplies) allows customers to conduct a head-to-head comparison of HP Deskjet Ink Advantage printers versus leading competitive models. In just three [four in India] easy steps, customers can see what the cost savings they could achieve over time based on printer pricing, supplies pricing and cost per page data from independent Spire research.
The calculator also generates a visual cost comparison chart of the HP Deskjet Ink Advantage printer versus competitive printers from each leading brand,(2) making it easy for SOHO and micro-business customers to see the running costs over time and when they can expect to “break even.”
Thailand: Internal HP studies show Deskjet Ink Advantage printers typically “break even” as early as six months, based page volume assumption of 150 pages per month (five pages per day). Beyond the break-even point, customers can stand to save between THB 5,000 to 10,000 when using HP Deskjet Ink Advantage for three years.(7) Customers can find out the cost savings they can enjoy using the online calculator.
Soon many retailers can help their customers better evaluate the savings associated with HP Deskjet Ink Advantage solutions versus other competitors in-store, with access to the interactive online calculator and the visual cost comparison charts readily available.
“Our small and micro-business customers’ response to the HP Deskjet Ink Advantage has been overwhelmingly positive as they seek to cut costs without cutting corners,” said Miss Variya Udomsiri, “HP has filled a real customer need with Deskjet Ink Advantage, and we expect to see sales of this groundbreaking solution to increase, especially now that the cost savings are backed by third party research.”
Printing Systems Designed for High Performance, Quality
In addition to providing outstanding value, HP Deskjet Ink Advantage offerings available deliver the quality, reliability and convenience customers rely on from HP. The HP Deskjet Ink Advantage Printer K109a (2,990 baht)) boosts efficiency by producing crisp black text documents and vibrant color images at speeds up to 28 pages per minute (ppm) in black and 21 ppm in color.(8) New, decorative in-mold designs give the product a sleek look, perfect for any home or office. Other highlights include:
Easy to set up and use in just a few steps, saving time
Attractive, compact, space-saving design, optimal for desktops and small spaces
Convenient ink level gauge that indicates when ink is running low, reducing downtime monitoring supplies
One-touch print-cancel button, enabling users to save ink, time and paper by halting unwanted print jobs
The HP Deskjet Ink Advantage All-in-One K209a (3,990 baht)) incorporates all the features above, slightly faster speeds, and copying and scanning functionality for users who need to do it all:
Print and copy speeds up to 29 ppm in black and 23 ppm in color,(8) improving productivity
High-quality scanning with 1,200x2,400 dpi scan resolution and 48-bit color,(9) easily enabling digital file storage
Both use high-capacity HP 703 Black and Tri-Color Deskjet Ink Cartridges, which deliver up to 600 pages in black and 250 pages in color(10) and feature HP’s dual-drop volume technology for finely detailed graphics, laser-quality text, and archival-quality output.
Available in September, these printers also have practical features that help reduce the environmental impact of printing as part of the HP Eco Solutions program. They are ENERGY STAR? qualified, eliminate waste with Smart Web Printing(11) and feature a paper-saving print mode, and carry the HP Eco Highlights label, which summarizes features such as reduced energy consumption and ease of recycling.
About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
(1) SOHO (small office/home office) and micro-businesses refer to companies with employee sizes from 1 to 9.
(2) Based on HP commissioned research conducted by SPIRE. Majority of inkjet AiOs