Bangkok--21 Jun--Speed Communications
mobile entertainment company BuzzCity tried something new. Instead of only selling games through its own portal, Djuzz, it launched the Djuzz Catalogue. This allowed publishing partners to embed a storefront on their own portal that sells games from Djuzz. The result was an impressive 75% increase in sales.
Djuzz is a mobile website / portal maintained by BuzzCity that only carries free games. But if you’re a mobile publisher you can get a Djuzz Catalogue storefront, which allows you to select whatever games you like from Djuzz, and offer them to your audience for free. There are 5,000 games to choose from, which will run on all major mobile platforms except Apple. The Catalogue was launched at the start of May, and currently has 130 partners who use it to offer Djuzz content.
BuzzCity has just released the Djuzz Mobile Gaming Metrics report for May 2010. Most prominent amongst the info is that in the month since the Catalogue launch, there has been a 75% increase in downloads for Djuzz games. And it’s not just from the storefronts - unique visits to Djuzz itself have increased by 87%
Other key information:
* During May, 2.1 million games were downloaded over Djuzz.
* Of the 5,000 Djuzz games, 2,350 are Java, 1,250 are Symbian, 700 are Android, 750 are for Windows Mobile and 60 are browser-based.
* The most popular games category is Action - you can see the details in the chart below:
What we think?
I’ve long been a fan of the “warehouse” model of mobile sales. Instead of the individual stores represented by Apple or the Android Market, the warehouse is based around a single, central repository of content. Anyone who wishes to create a shopfront can do so with their own branding intact - they simply draw their content from the warehouse. In this case, the warehouse is Djuzz - but the central location doesn’t have to be games. It can store anything mobile. Another successful example is GetJar, which has seen huge success with storefronts that sell from its store of 70,000+ applications (you can see more details on that here).
The warehouse model allows new entries into the mobile market to offer a large selection of apps/games/other content from the get go - without having to attract its own ecosystem of developers. It also provides for a shared experience across multiple platforms, by which I mean that someone with a Samsung phone and someone with a Nokia S60 can access a shared pool of free applications through either Djuzz or GetJar. I’m a big supporter of this movement, and I really see it expanding in the future.
For more information please contact:
Speed Communications on behalf of BuzzCity
+44 (0) 207 842 3200
[email protected]